4 Essential eCommerce Marketing Tactics to Boost Your Business

If you’re struggling to generate the kind of ROI you dreamed of when you established your eCommerce enterprise, you’re not alone. We live in a world where almost anyone with an internet connection and an idea can launch their own business. However, while it’s simple enough to buy a website or set up your own … Continue reading "4 Essential eCommerce Marketing Tactics to Boost Your Business"

How to Turn Your Instagram Page into a Branding Channel

Instagram is huge right now, and successful brands have long since started to notice. Believe it or not, Instagram is more than just a place to share photos with your friends. It’s a powerful marketing tool and a lucrative sales channel. With over 800 million active users, Instagram is one of the most popular social … Continue reading "How to Turn Your Instagram Page into a Branding Channel"

How to Expand Your Reach with Facebook Live

One major goal every business has with social media is to expand their reach and connect with new potential customers. Nearly everybody has social media in some form, with 79 percent of adults using Facebook. Since so many people use Facebook, any new features they implement have to be taken seriously by marketers. Facebook Live … Continue reading "How to Expand Your Reach with Facebook Live"

8 Instagram Tools to Boost Your eCommerce Sales

Recording 700 million monthly active users, can you imagine the chances of reaching and targeting the right audience on Instagram? Nike, Victoria’s Secret, Chanel, H&M are among the top leading eCommerce brands rated by the number of Instagram followers as of May 2017. With one million active monthly advertisers, have you adopted Instagram for your … Continue reading "8 Instagram Tools to Boost Your eCommerce Sales"

Engaging Your Audience with Authentic Marketing

In today’s world of digital marketing, authenticity is a major buzzword. But what does that mean exactly? Is “authentic” just another buzzword that’s hot today and not tomorrow? With all the directions marketing can go, you want to stay focused and on point in generating leads, which means your brand should not be pretending to be … Continue reading "Engaging Your Audience with Authentic Marketing"