One major goal every business has with social media is to expand their reach and connect with new potential customers. Nearly everybody has social media in some form, with 79 percent of adults using Facebook. Since so many people use Facebook, any new features they implement have to be taken seriously by marketers. Facebook Live … Continue reading "How to Expand Your Reach with Facebook Live"
Recording 700 million monthly active users, can you imagine the chances of reaching and targeting the right audience on Instagram? Nike, Victoria’s Secret, Chanel, H&M are among the top leading eCommerce brands rated by the number of Instagram followers as of May 2017. With one million active monthly advertisers, have you adopted Instagram for your … Continue reading "8 Instagram Tools to Boost Your eCommerce Sales"
In today’s world of digital marketing, authenticity is a major buzzword. But what does that mean exactly? Is “authentic” just another buzzword that’s hot today and not tomorrow? With all the directions marketing can go, you want to stay focused and on point in generating leads, which means your brand should not be pretending to be … Continue reading "Engaging Your Audience with Authentic Marketing"