The start of the New Year has been awash with talk of the impending switch to the mobile-first index. Although it has been on the radar since November 2016, this year is when the mobile-first index is expected to be rolled out to all sites. So, are you ready? 2018 is going to be the … Continue reading "How to Optimize for the Mobile-first Index"
I’m frequently auditing websites and their SEO strategies. Lately, I’ve noticed several of the same missed opportunities across a number of my clients. In this post, I’ll share five commonly-overlooked SEO tactics and suggest ways that you can take advantage of them. 1. Audit Your Site Speed and Usability with Lighthouse Lighthouse is an open-source … Continue reading "5 Overlooked SEO Opportunities to Take Advantage of Right Now"
Conventional SEO is dead and gone. Thankfully. We had enough and more of that keyword-stuffed, scraped, spammy, black hat SEO that nearly toppled the internet under the weight of its disruptive practices. Starting with 2010 a wave of algorithm updates swept up the SEO space. Google, seriously bothered by businesses blatantly butchering its SEO game … Continue reading "The 4 Essential Sweet Spots of Modern SEO Copywriting"
Google is no stranger to controlling the internet. Its constantly changing algorithms literally write the book on search engine results. To ensure your website, whether it be for personal or professional use, isn’t impacted too severely by Google’s latest change, read on. The mobile-first index, simply put, describes your user behavior on your phone. From … Continue reading "The Mobile-first Index: How to Prep Your Site"