One of the most important quotes to live by in business is, “You can’t manage what you don’t measure.” If you’re not certain how you’re progressing towards a goal, how can you possibly reach it? Smart marketers know what metrics they should be tracking, such as: • Clicks: How many people expressed interest in my … Continue reading "Tracking Conversion Data: Are You Doing it Right?"
If you’re not using video as a content marketing tool, you’re losing out. In a recent study by Cisco, it was estimated that global internet traffic from videos will constitute 80% of all internet traffic by 2019. With the widespread adoption of high-speed internet (and in recent years, mobile internet), people can finally fulfill their … Continue reading "How to Do Keyword Research for Your YouTube Videos"
Traditionally, Microsoft’s Bing Ads have played second fiddle to Google AdWords. Always the bridesmaid, never the bride. The less attractive cousin that struggles to attract PPC suitors. However, the Bing Network (which powers ads for Yahoo, Amazon and AOL, as well as Bing) has rapidly extended its reach in recent times, achieving 9% of the … Continue reading "Are Bing Ads Finally Hitting Their Stride?"
Paid search ads are still a large and important part of most companies’ and brands’ online marketing strategy. For one thing, search is one of the few places online where users can’t block ads, and Google has gone to great lengths to optimize their positioning and make them more similar to organic results. These are … Continue reading "Step by Step: Why and How to Test Your Paid Search Ads"
Google remembers everything you do in AdWords … Everything. Once you associate your information with Google, the company never forgets. It really is much like a marriage. You can’t quit completely and start fresh all over again. Once you’ve signed up, you’ve signed up. Since you’re required to use real-world information to finalize your account, … Continue reading "You and Google… Till Death do you part"
Most people know Google AdWords as a tool that simply allows you to bid on keywords associated with your website, products, or services in order to outrank competitors interested in attracting customers searching for the same (or similar) terms. This certainly was true in the early days of Google’s PPC (Pay Per Click) service. Over … Continue reading "5 New Adwords Features all Search Marketers Should Know"
AdSense and AdWords are two sides of the same coin. AdWords gives advertisers a means to drive targeted traffic to their site on a cost-per-click basis, and AdSense allows site owners to share that advertising revenue by hosting adverts on their websites (or video, apps, games etc). Traditional wisdom is just that: Adwords is for … Continue reading "Should You Pay Per Click To Advertise An AdSense Site?"
Within this article, I am going to share with you some of the tricks I used for a client’s AdWords campaign, to improve quality scores and clicks. Although the campaign was limited, giving me little wiggle room, by the end of the first 3 months, customer acquisition was already improved by 20%. You need to … Continue reading "AdWords Tricks That Increased Customer Acquisition by: 20% [case study]"