Step by Step: Why and How to Test Your Paid Search Ads

Paid search ads are still a large and important part of most companies’ and brands’ online marketing strategy. For one thing, search is one of the few places online where users can’t block ads, and Google has gone to great lengths to optimize their positioning and make them more similar to organic results. These are … Continue reading "Step by Step: Why and How to Test Your Paid Search Ads"