I’m frequently auditing websites and their SEO strategies. Lately, I’ve noticed several of the same missed opportunities across a number of my clients. In this post, I’ll share five commonly-overlooked SEO tactics and suggest ways that you can take advantage of them. 1. Audit Your Site Speed and Usability with Lighthouse Lighthouse is an open-source … Continue reading "5 Overlooked SEO Opportunities to Take Advantage of Right Now"
Isn’t it great when things come together? Google’s Tag Manager (aka GTM) was launched in 2012. It allows marketers and business owners to collect measuring and marketing data for their websites and apps without having to go through a web developer. You work with the GTM instead of tweaking the code directly on a website. … Continue reading "How to Use Google’s Tag Manager on Accelerated Mobile Pages"
Google’s new AMP (accelerated mobile pages) feature has been marketed as a revolutionary tool for increasing the loading speed of your web pages on mobile devices and possibly even offer SEO benefits. Google AMP is supposed to solve this common website problem: About 40 percent of people abandon websites if they don’t load in three … Continue reading "5 Reasons to Consider Pumping the Brakes on Google AMP for Your Website"
Google introduced Accelerated Mobile Pages (AMP) in search results back in February 2016, as a solution to a big user experience problem for mobile searchers – page speed. And just like with any new feature Google rolls out, SEOs and webmasters want to know: Can AMPs help improve rank? Now that the dust has settled … Continue reading "Will Google’s Accelerated Mobile Pages Improve Your Rank? A Data Driven Answer"