No matter what you’re researching or trying to justify, when it comes to SEO everything seems to appear as relative. To fight people’s skepticism, their almost instant distrust and demonstrate your SEO strategy, statistics are proven to help.

More than that, statistical data helps you understand the trends of today, what other companies are doing in the way of SEO and enable you to create a successful strategy, that will be current and relevant for your audience.

Unfortunately, finding these statistics (especially relevant, up-to-date statistics) isn’t always an easy task.

Below is a list of SEO statistics from 2012 and 2013 pulled from three different sources on a variety of topics that should make your search easier. Make sure to consider these numbers when the time to make decisions about your SEO campaigns comes:

1. Bright Local SEO Industry Survey 2013; 1,409 SEOs completed the survey.

  • 82% of respondents said they had 1-5 SEOs in their company. 
  • 34% of SEOs turnover was less than $30,000
  • 28% of customers pay between $500-$1000 per month for SEO services (70% paying under $1,000 per month).
  • 42% is the average success rate for converting new leads to customers.
  • 82% of SEOs said that General search is the most effective channel for generating leads/customers.

2. Pew Internet Search Engine Use 2012; 2,253 adults surveyed in English and Spanish.

  • 52% of search engine users say search engine results have gotten more relevant and useful over time.
  • 68% say they are not okay with targeted advertising because they don’t like having their online behavior tracked and analyzed.
  • 56% say they are very confident in their search abilities.

3. Slideshare shares statistics that came from the SMX West 2013 SEO conference.

  • 60% of users will bounce if they don’t see what they want, not look around for it on your site.
  • 96% of people who visit a site leave without completing the actions marketers want them to take.
  • 1/3 of searches will come from mobile devices by the end of 2013.
  • 84% of the top 100 sites on the web offer mobile content.
  • 59% of the public thinks a webpage should load in 3 seconds or less on mobile.

Did you do a study or find a great SEO statistic that could help companies create a successful strategy? Where do you go to find the statistics you need? Let us know your thoughts in the comments below.

Note: The opinions expressed in this article are the views of the author, and not necessarily the views of Caphyon, its staff, or its partners.

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