Let’s be honest: Blogging isn’t glamorous. It’s anything but.
In fact, it’s one of the most thankless jobs in the world.
That’s right. Blogging is a job. And as a blogger, you have a very specific task – to publish new blog posts regularly.
If you’ve been blogging for more than three months, you know how hard that is.
Not only do you have to regularly write new content, but you also have to
- come up with fresh ideas to write about,
- make sure you don’t plagiarize yourself (very real problem if you’re writing about the same topic for a long time), and
- keep finding fresh perspectives to approach new blog posts from to keep readers interested.
I can feel myself burning out just thinking about it.
Luckily, there’s a fairy god mother for this bleak scenario. She’s called repurposed content.
11+ Ways to Repurpose Existing Content Without Messing Your Site’s SEO
When done right, repurposing content can be just what your blogging strategy needs. Not only does it gives you breathing room to get creative, it also allows you to develop new skills.
Below are 11.3 ways to turn your existing blog posts into new content that won’t mess your site’s search engine optimization.
1. Audio / Podcasts
It can be as simple as recording the audio version of your post and publishing it, or as complicated as getting different authorities together to hold a panel discussion.
And you don’t even need fancy recording hardware to create a podcast. You can simply use your computer’s inbuilt sound recorder. As long as you’re in a quiet room, the quality is surprisingly good!
When it comes to audio, the playing field is wide open.
Done the audio? Take another post and record a video of it.
Again, it could be as simple as you talking in front of a camera or a Google Hangout with a bunch of people.
Personally, I love how Derek Halpern and Amy Harrison are using video to share content.
Derek’s videos are almost always less than ten minutes long and never have any fluff. He gets right to the point and isn’t afraid to dish out some tough love.
Amy on the other hand is a performer. Her videos are even shorter than Derek’s.
She’s mastered the art of getting her point across by acting out the characters in her videos. They’re funny, relatable and … over before you know it.
Of course, getting in front of the camera isn’t everyone’s cup of tea. If that’s the case, you can still create videos.
2.1. Screencasts – All you have to do is record yourself explaining how to do something technical. All people will see is your computer screen and hear your voice. Check out Screenr.
2.2. Animations – Whether you’re camera shy or are just looking for a new way to make videos, animations are a life saver. They make things fun and interesting. PowToons is a fun tool to get started with animations.
2.3. Presentations – Did you know you can turn your presentations into a video? Here’s how to do it.
All you have to do afterwards is record yourself over the animation so it looks and sounds more like a video.
What better way to get brilliant new content for your blog than interviews experts? Shoot off emails to industry experts and publish their responses.
One caveat though: Ask intelligent questions. Don’t make the mistake of asking questions everyone’s asked before.
People love sharing infographics. I have yet to see one that didn’t go viral. You don’t need to research extensively for content either. Your existing blog posts are more than enough.
As a copywriting blog, Copyblogger has done numerous posts on grammatical errors. So instead of writing another post on English grammar, they decided to create an infographic about the most common grammar goofs that make writers seem silly.
To say it went viral is an understatement.
Every blog has a list post in its arsenal. Choose one and turn it into an infographic.
You don’t need a design team to make great infographics either. Piktochart lets you create infographics at an affordable price (they even have a free plan).
What’s easier? Reading a 1000 word blog post or going through a presentation slideshow (in less than five minutes) to get the same information?
Of course, there’s no denying that a presentation cannot possibly cover everything a 1000 words blog post can. That’s why presentations are complimentary. They support existing content – or expand on it.
Pick any old post and make a presentation out of it. Include the most important points, use good images, and try to have less than six words per slide to add context. Don’t forget to link to the post you’re making the presentation about.
After that, all you have to do is upload the presentation on SlideShare and embed it in your blog.
Want to see presentations in action? Check out Pamela Wilson of Big Brand System. She effectively uses presentations to market her business and promote her blog.
6. Resource Collection
We all love getting the inside scoop of a person’s business. What makes your business run like a well-oiled machine? What resources are powering up your blog or business?
Create a list, add affiliate links (if that’s your thing) and voila!
Not only did you just make life easier for your readers by telling them some of the best resources you use to run your business, you also gave a shout out to a lot of companies, products and people who’re going to share the post simply because they were featured in it.
7. Cheat Sheets
Cheat sheets do the thinking for you. All you need to do is fill in the blanks.
Take Jon Morrow’s Headline Hacks report. It includes 52 headlines you can use on your blog. All you have to do is fill-in-the-blanks to have a year’s worth of blog post ideas. Cool, huh?
Make your readers life easy and give them a cheat sheet of a topic you’ve covered extensively on your blog.
People love crossing things off from lists. It makes them feel accomplished and assures them they aren’t forgetting anything important.
Checklists are basically step-by-step instructions of things you need to do.
Let’s suppose you’re creating a checklist for your blog writing process. It’ll look something like this:
Before writing the post:
- Think up a good title (preferably under 70 characters)
- Research keywords
- Create a rough outline
- Look up resources
While writing the post:
- Write strong opening
- Give actionable advice
- Inspiring closing (avoid asking readers to comment at all costs)
- Word count between 800-1500 words
- Include a specific call-to-action
After writing the post:
- Proof read
- Edit it
- Find a good image
- Edit it in PicMonkey or use Canva (when applicable)
- Create Click to Tweet links (if applicable)
- Schedule for publication
- Share on social networks
- Respond to comments
The above is my personal checklist for writing blog posts. Want a printable version? Here you go:
Creating a checklist is easy. Just take a “How-to” post and list down all the steps. Your readers will love it – and you.
9. Ask the Reader
Sometimes, providing a solution isn’t what your readers need. Giving them something to mull over is.
Instead of answering their questions, get them to answer yours.
People are hard wired to answer questions. So asking them something instead of providing answer tends to go down pretty well.
Case in point: Firepole Marketing’s Ask The Reader column.
Every few weeks, Firepole Marketing asks their readers a question. Not only do they get a ton of responses, but opinions vary and they get a bunch of new material for future posts.
Surveys are another way of asking questions. The only difference is that they aim is to get quantifiable responses.
So if you’ve been wondering what your reader’s most pressing issue is, create a survey and ask them to fill it. The best surveys are the ones that ask direct questions, provide multiple choice options and are short.
The best part? Because surveys are anonymous, people respond candidly.
Sophie Lizard surveyed her blog’s readers to find out what online writers were charging for their work. The responses she received got turned into a freelance writing rate guide her readers could download to find out what other writers were charging.
I’ve always been in the “diagrams are boring” camp. Then I saw this video by Lucid Chart:
I will never look at diagrams disdainfully again. Ever.
Pick an existing post and create its outline. Start with the problem, lead on with the obstacles until you reach a solution in the end. Now connect it with arrows and you have a diagram.
If you’re handy with a pen, by all means scan your hand-made diagram and put it up. If not, use an online diagram building tool and you’re good to go.
Repurposing Content the Right Way
The key to repurposing content is to not copy your own work verbatim. Think of it as creating new content that compliments or expands your exiting content.
Oh, and another thing. Don’t make repurposing content the bulk of your blogging strategy. Save it for when you’re low on ideas or just want to drive home a point about a topic (in an interesting but different way).
Remember, when it comes to blogging, it isn’t just about the writing – it’s also about the packaging.
Note: The opinions expressed in this article are the views of the author, and not necessarily the views of Caphyon, its staff, or its partners.