Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.
What’s the best way to get accurate search engine rankings worldwide, regardless of your location?
Let’s suppose that you are running a business which offers search engine optimization services and have customers all over the world. Your customers expect from you outstanding reports with their website rankings and they rely on your professional services. A great report sent to your customer with inaccurate rankings is like serving someone poisoned food. That’s not good!
Sending them accurate reports that can match the results they see in the browser can be almost impossible sometimes, because Google displays different results for different geo locations.
Advanced Web Ranking features from version 6.7 a new tool called Google Preview Tool which can help you analyze your customers website rankings without moving from your desk or using proxy servers.
Check your website rankings in different geographic locations
The Google Preview Tool checks your website or your customers website rankings in different regions worldwide. To be more specific, let’s say that you are running a business in US, but you have customers/websites in UK and all over Europe to check their rankings every week. Using the Google Preview Tool you can create a search engine that will gather in Advanced Web Ranking the exact results as your customers see in their browsers in UK, France, Germany, Italy, Spain or any other region.
First, you need to select a predefined location or create a new one with your own parameters. When you finish, this search engine will be added to the Search Engines list in [Project Settings] and will be named using the the parameters you set (e.g. Google Preview UK (google.co.uk – Web)).
You will then be able to select the [Web] search engine, to check organic results, or the [AdWords] search engine, to check paid results. When saving the settings, the search engines selected will be available in the search engines list from the left panel.
Analyze your competitors rankings
If you are thinking to enter in a new targeted market with an ad campaign or improve your organic results, Google Preview Tool will help you check how many competitors you have for specific keywords and see their search engine rankings. Google Preview Tool will also help you preview how many advertisers are bidding on the keywords you want to use. You will be able to see and analyze their ads, compare their rankings and better understand their businesses. This will help you conduct a better market research.
Preview your ads and check their positioning
You probably know by now that while conducting a search to preview your ads, they will create impressions. Every time you do not click on the ad (and you won’t click on it, because you will pay for it), you will decrease the click through rate (CTR). If the click through rate is affected, then your Quality Score is affected and your ad position will be affected too. As a consequence it will cost you more to maintain your current position of the ad.
With the Google Preview Tool you will be able to preview and check your ads position without affecting their Quality Score, trying to maintain in this way their current position without additional cost.
Preview your ads in different geographic locations
If you are looking to build a new campaign and target a different geo location, Google Preview Tool will help you preview your ads as they are seen by someone from that region.
Concluding, here are the main benefits of using the Google Preview Tool:
- Check your website rankings in different geographic locations
- Analyze your competitors rankings
- Preview your AdWords ads and check their positioning
- Preview your AdWords ads in different geographic locations
Update, September 9, 2009: The first step in creating the actual search engine is select a predefined geo location. By selecting the country, Google Preview Tool will automatically fill the Host, Country, and Country code fields. If desired, to narrow even more your results, you can select the Region, Region code and City. A list with the region codes can be found on the World Region Codes page from Google AdWords API website.