Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.
If exact and partial match links put a lot of weight on your rankings, it would only be logical to keep a close eye on the correlation between them, right?
So, if you work on your anchor text distribution, you should see some effects on your rankings as well. Or at least you should know what to expect after adding some anchor text links.
Therefore, for matching and tracking together your website rankings and your anchor text distribution, I suggest this three step routine:
First of all, match the terms!
Let’s say that you have 100 keywords targeted on your website. You would really want your website to have high rankings for all of these terms, otherwise you wouldn’t be targeting them.
This means that you should also have some links using matching anchor texts.
But do you? Do you have all these terms in your anchor text list as well?
In Advanced Web Ranking you have two options for checking this:
- You can either get both lists of anchors and project keywords, sort them and compare them;
- Or you can glide through the list of project keywords in Links -> Overview -> Date Comparison report and check the number of Keywords in anchors of each.
One more thing! Now that you know you don’t have all keywords covered, don’t panic! Be patient and pass forward to step 2.
The next step, after identifying the keywords you should build matching anchor texts for, is to establish how much effort is needed for results to start seeing.
That primary depends on the competition you must surpass for each keyword. If your competitors, those websites that are ranking better than you for a certain search term, have lots of links with exact or partial match anchor text, you will probably need to perform just as good as they do.
All that is available in the Website rankings -> Date comparison interactive report:
- First of all, make sure you have in your project all the websites you are competing with for your targeted terms;
- Add the two anchor text related data columns: Keywords in anchors & Keywords in anchors (partial match);
- Sort the table by position to be able to get a more comprehensive view over your competitors;
- Compare your website’s number of links with matching anchor text with that of your competitors’;
- Run down the list of keywords to make the evaluation for all keywords.
And finally, you clearly would want to see if your plan worked. Or, otherwise put, you want to see if the new added anchor texts had any effect over your website rankings.
To track and compare the changes in both your keyword rankings and your anchor text distribution, just switch to the Overview -> Evolution in time -> Rankings interactive report.
Here you are able to display on the same chart all the information that would be relevant for you at this point: your Rankings, the Total Number of Links, Keywords in anchors and Keywords in anchors(partial match).
What simpler way could there be to compare results than using charts? If one chart line goes up, the others should follow.
…and a pirouette!
Back to you, I’d love to hear about your thoughts and your techniques of steering anchor texts into higher rankings in the comments section below or via Twitter.
Photo credit: John William