Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.
Whether you fear some terrible changes will happen with your rankings or hope that the exciting moment when your SEO efforts will pay up has come, with the new Alerts feature of Advanced Web Ranking 9.4 you will get notifications whenever something big happens with your rankings.
Take a quick look at this video to find out what’s awesome in the new AWR v9.4:
Hello, my name is Aura and it is my pleasure to introduce you to the new features and improvements in Advanced Web Ranking 9.4.
In this new version we added
- ranking Alerts that keep you informed whenever important changes happen to your rankings
- two new metrics Average Rank and Traffic Share that I will talk more about later on in this video
- caching of the search engine results pages which will help you see how your website appears in the search engines
- the ability to define multiple Google locations more easily which is helpful if you want to target multiple cities in the same country
- the ability to import search engine locations from a file for those of you who target a large number of local search engines
- and last but not least, the ability to import keywords with categories for those of you who migrate to Advanced Web Ranking from a different tool
I want to keep this video short so let’s begin with the ranking alerts.
We all have busy days and don’t always have time to look at the ranking reports every day. The new Alerts are your friend. They tell you when your visibility suddenly drops across all your keywords, which would imply a possible penalty or when your most important keywords fall out of the Top 10 rankings so you know something needs to be done right away.
You can create 3 types of alerts to track changes in your search engine visibility, keyword positions or top rankings. Every time you update your ranking data all the alerts are checked and triggered if their condition is met.
You can edit your alerts and select specific keywords you are interested in and you can also change the condition that will trigger the alert.
For your convenience, you can also receive these alerts by email. Just check this option here and enter your email address.
You can manage all your alerts in the Alert Manager, and also you can see which alerts were triggered and when in the Alert History.
Next, let’s take a look at the new Average Rank metric, which helps you see the average position of your website ranking for all your keywords or just for the categories you have already defined.
This is useful if you want to see a trend for a group of keywords instead of tracking individual rankings for each keyword.
The second new metric is called Traffic Share. It helps you see your share of the total traffic that a keyword can generate by dividing the number of visitors that come to your website searching for that keyword to the total search volume of that keyword.
If you are optimizing for a local market, then you can see the local traffic share which is calculated the same way but taking into account the local search volume instead.
To get the local search volumes, you just need to choose the country and language you are interested in from the Keyword Priority tool and run a new update. Make sure you have Exact match selected for a better accuracy.
Now here’s where all this data becomes useful. Let’s sort by Traffic Share and then by position in Google.
This reveals an underperforming keyword that we rank for on third place but only brings less than 4% of the total traffic.
Once you identify such a keyword with a low traffic share, you should check to see what the problem is. Just double click on its position and you will see the actual search engine result page that your visitors see.
Why aren’t these people who search for this keyword clicking on your on site even though it ranks so well? Could it be the title or the snippet of your entry? Or there are more relevant ads or Universal entries in front of you that get more attention?
Now you have all the information you need to make an informed decision.
Next, let’s change the focus a bit and move to search engine management.
One of the new enhancements gives you the ability to define multiple Google locations more easily. This saves you a lot of time if you track rankings for customers in different cities within the same country.
Here, click on Define and choose the search engine you are interested in. Then add the relevant cities below. In this final step, just choose the search engines you need.
In this new version, we also improved the local search engine management, with the ability to import locations from a file. This is helpful for tracking multiple local results, also called Maps results.
Here, choose Import locations and browse to the file where you have the data in the format shown on the screen.
Once the locations are imported, you just need to choose the local search engines you want. If you are interested in different local search engines, you can simply choose a different category from this filter. Finally, press Finish to add the search engines to your project.
The new version also features the ability to import keywords from a file and assign them directly to categories. This is helpful when you want to manage a large number of terms and phrases grouped by categories.
Here’s how the CSV file should be formatted: and here’s the keyword, the priority, the RGB code which defines the color, and the name of the category that the keyword will be assigned to.
Let’s import the file now, and here are the new keywords in categories.
That’s about it. I hope you enjoyed the video.
Now you can download AWR 9.4 from our website, or you can update to the latest version from the application.
If you have any questions, please write us at firstname.lastname@example.org. We’d be more than happy to help you.