Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.
Have you ever felt overwhelmed by the clutter of ranking data you have to read and analyze?
Have you ever wished someone else could do the rank tracking for you and just fill you up with the news?
Well, everybody has!
Because checking the search engine rankings is usually a task that requires a lot of patience and time.
There is too much data you have to read: tens of clients with hundreds of keywords and each of them with their own search engines. You do the math and see that spotting the information that you actually need becomes very difficult to do.
The bad news, is that you have no choice, but to do it! It wouldn’t be pretty if something important happened for one of your clients and you would miss it, right?
But the good news (well… there is one!) is that you can get the help you always wished for!
Sadly, no, it is not one of Santa’s, present wrapping helpers… if you ever wished for one… 😀
Instead, it’s a great feature you can use all year long!
How does it help you
There is no reason for you to go throughout the entire set of rankings to find yourself the important data, because Advanced Web Ranking can find it for you, select it and put it in a special report.
Why waste your time searching through enormous piles of data for the news, when you can have it on display with no other efforts required?
First of all you need to establish what are the changes you would be most interested in and what you would like to follow in particular. Then, you will need to build these requirements as a set of conditions and Advanced Web Ranking will check them at every update.
If, after the update, Advanced Web Ranking finds one of your conditions to be met, he generates a report with this data you have required. If not, it means that there are none of the specific changes you are following so, until the next update, you don’t have to worry about rank tracking.
What you have to do
Set the trigger – A trigger is tied to a report. When it gets enabled, the trigger sets off the generation of the report. Therefore you must select or create the report you wish to be generated when the trigger’s conditions are met (Reports -> New Report).
After that, to set the trigger you just need to set the desired conditions in the [Filters and conditions] section of the created report.
The cool thing about it is that you are able to juggle with these conditions and build more complex settings than you could at filtering. You can choose as a trigger, one of the default filters (changed, ranked, moved up, dropped, in top 5 and so on), one of the custom filters you have set or you can set a new one right here.
You can also set multiple conditions, which will enable the trigger if fulfilled at once (logical AND) or separately (logical OR).
Schedule it – After the first execution of your triggers, it is best to run them with each project update. This way you will learn as soon as possible if the ranking data has some news in it.
Therefore you must set the report to be generated at each update and schedule the updates to be done with a convenient frequency. To do that you first need to check the [Generate report after each update] option from the Save to local file -> Deploy section of the printable report to make sure the report will be automatically generated along with the updates.
Then, you must create a [New Scheduled Task] to set the periodicity of the updates. Select Schedule Update, choose the projects you are referring to, set the time and frequency of the update and choose the “Reports generated after each update” option from the drop down list.
After selecting it, you will notice in the checklist below, that the trigger you have set previously is checked. This means that you are almost done!
Hit Next, check out the preview and now you’re really done!
As an example of how triggers can help you monitor the search engine rankings, let’s say that you are not interested by the minor changes in rankings (one or two positions) and you only want to see the bigger changes.
For that, you will set a trigger to show you the web pages (for you or your competitors) that have gained or lost more than five positions in search engine rankings.
Notice that for this trigger I have used the default filter “Moved More 5 Up” and a custom made filter moved More 5 Down, bound together with the logical OR condition. So it is enough for one of the conditions to be met for the trigger to get enabled.
Now, tell me which are the most important things you monitor from your rankings?
And what methods do you use to keep track of them?
Please, share with us your tips and suggestions, here, in the comments section below or join our discussions on Twitter!
Photo credit: Matt Callow