The Google 4.0 Penguin release in September 2016 made a significant impact on the way SEO marketers worldwide approached content – shifting focus to a more organic strategy without having to stress about search algorithm penalties from before. As a speedy reminder, Google designed the Penguin updates to identify spammy sites that place unnatural links … Continue reading "Google’s Penguin 4.0 Update: What Does Google Have In Store For Us?"
Getting your website hacked is one of the worst things that can happen to your business in the modern world. The age of file cabinets and paper documents is long gone and now virtually all important information is being shared and even stored online. Because of this, a successful cyber attack resulting in data theft … Continue reading "Why WordPress Keeps Getting Hacked And How To Prevent It"
LinkedIn has unlocked a whole new world of possibilities for sales teams to tap into the B2B market with the sales navigator tool, that comes bundled with a range of features for professional marketers. Sales Navigator has been built for one core reason – generating sales. The tool is far more efficient and targeted than … Continue reading "The Growth Secret To Exploding Leads With LinkedIn Sales Navigator"
Are you frustrated that your efforts to achieve higher search engine rankings for your website are less than stellar using the usual methods? Have you found that your quest for backlinks via guest-blogging is getting more difficult? Would you like a better way to speak directly to potential customers? Podcasting may be the answer for … Continue reading "The Complete Guide to Podcasting for SEO"
Properly optimizing a website is a crucial SEO success factor for 2017. In the days of Penguin 4.0, SEOs who are overzealous with link building to a poorly optimized page aren’t going to see much return on investment. For better SEO results, it’s time to put the hours in to make existing (and new) backlinks … Continue reading "Optimizing a Website 2017: The Key On-Page Must-Haves"
Most people know that you can attract traffic and an SEO benefit from social media. This article explains both why and how. SEO and social media are undoubtedly linked based on successful results from Google. However, Google also says that no single social media platform is given special treatment, even though they may be more … Continue reading "7+ Most Useful Social Media Practices for SEO"
Search engine optimization is like the brainy go-getter in high school that no one pays much attention to because she has a ponytail and wears glasses. The rest of the marketing world is just so much more captivating: the beautiful cheerleader (PPC), the almost-as-cute-and-popular clique that hangs on her every word (social media), the captain … Continue reading "Tips for an Effective SEO Proposal for Clients"
We’ve released the AWR Cloud Developer API version 2! And because some of you have been expecting it for a while, I thought I’d write a post to tell you a bit about the new functionalities. First of all, if you’re still using v1, don’t worry. The first version of the developer API will not … Continue reading "AWR Cloud Release: Developer API v2"
Search engine optimisation or pay per click – which one should we invest in? This is one of most common questions I’m asked by potential clients. Interestingly, most of the new clients I meet are more enthusiastic towards SEO and don’t really fancy the idea of paying for each click to their website. This is … Continue reading "SEO vs PPC – What to Invest In"
Buyer personas are a great tool to put a face to your target market. This can be incredibly useful when planning marketing strategies as it focuses your intent on specific people instead of a broad, mysterious market. Creating effective buyer personas shouldn’t be taken lightly. If they are going to represent your target market, it … Continue reading "5 Mistakes That Can Cripple Your Buyer Personas"