83 billion dollars was spent on ads this year. This number is expected to rise every year. It’s because digital ads work. If you’re in a hurry to increase traffic and revenue, they offer the quickest respite. But ads won’t automatically start bringing in a positive ROI just because you put them out there. Certain … Continue reading "5 Ways to Get Maximum ROI from Digital Ads"
The year is coming to an end, but behind the scenes we’ve been working hard to bring you new features and improvements for AWR Cloud. I won’t beat around the bush, as I’m sure you’re curious to see what new functionalities you can enjoy. On this release, we focused on two major aspects of SEOs … Continue reading "AWR Cloud Release: Advanced Filtering for Mobile Results, Faster Updates & More"
Recently, LinkedIn users have been driving lots of engagement on the platform, growing their network, and even generating leads. It’s amazing that with a solid content strategy, nearly anyone can grow their influence. However, today I’m less focused on individuals, and more interested in what companies are doing well on the platform. I’ve noticed that … Continue reading "What Are the Top 10 Company Pages Doing Right on LinkedIn?"
As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"
Chatbots are trending in the world of customer service, and with good reason. They promise companies better customer involvement, retention, and satisfaction. So what exactly is a chatbot, and how can your company benefit from one? There are several things to keep in mind when implementing a chatbot of your own. Let’s take a look … Continue reading "Pitfalls to Watch Out for When Implementing a Chatbot"
Till few years back, customers didn’t have a choice to voice out their satisfaction or dissatisfaction over products they bought. They only had an option of reaching the traditional customer support ways of call or email. But one problem with this mode of resolving issues is that they are one-on-one conversations. It’s very less likely … Continue reading "How CRM and Social Media Evolved into Social CRM"
As an SEO consultant, I hear all manner of concerns relating to site ranking. However, one of the last to be mentioned, if at all, is the ‘spider trap.’ With so much focus given to great content, acquiring links and creating a dynamic social network, the importance of the web crawler is often overlooked. We … Continue reading "Avoid the SEO Spider Trap: How to Get Out of a Sticky Situation"
Selling something is easy. Inspiring brand loyalty? Not so much. Nowadays, getting your brand to sell just isn’t enough. Businesses don’t sell products anymore – they’re replaced by user experiences, and customers judge you not on how good your product (or service) is, but on how well you deliver the whole package. Satisfying customers in … Continue reading "Effective Email Marketing at Every Stage of the Customer Cycle"
Google has rolled out a new security standard this month, and site owners, as well as SEO experts, may notice a significant dip in their search ranking if they don’t make changes to their site now. With the new Google Chrome 62 update, the search engine will mark any HTTP page that contains a form … Continue reading "Update Your Site Before Google Chrome 62 Kills Your Rankings"
I’ve worked with a lot of local businesses, and most of them are really old school. Take dentists, for example. The profession is one that makes much use of modern technology, and the average dentist has no problem operating complex machinery that me or you would be mystified by. Unfortunately, this same level of tech … Continue reading "7 Fundamentals of Local SEO That Still Matter in 2018 (and Beyond)"