Why “Original Ideas” Are Killing Your Content Marketing Campaigns

“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"

Checklist for Optimizing Your Funnel from Top to Bottom

Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too … Continue reading "Checklist for Optimizing Your Funnel from Top to Bottom"

Tracking Conversion Data: Are You Doing it Right?

One of the most important quotes to live by in business is, “You can’t manage what you don’t measure.” If you’re not certain how you’re progressing towards a goal, how can you possibly reach it? Smart marketers know what metrics they should be tracking, such as: • Clicks: How many people expressed interest in my … Continue reading "Tracking Conversion Data: Are You Doing it Right?"

Quick & Actionable Guide to eCommerce Customer Segmentation

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"

The Value of Direct Traffic in Google Analytics and How to Report on It

Research from W3Techs suggests that more than half (54.4 percent) of all websites on the Internet use Google Analytics, including popular sites like YouTube, Tumblr, Reddit and even WordPress. Google Analytics offers in-depth traffic analyses on a wide variety of metrics, but in my experience, one of the most telling is direct traffic. Here’s what … Continue reading "The Value of Direct Traffic in Google Analytics and How to Report on It"

10 Chrome Extensions That Every Social Media Marketer Should Know

Social media like Facebook, Twitter, Instagram and others are great platforms for marketing your business, as they will help you reach and interact with a lot of potential customers. If utilized properly, it will give you the publicity that will positively affect your business. Related to this are Chrome Extensions, which are small applications or … Continue reading "10 Chrome Extensions That Every Social Media Marketer Should Know"

Fantastic ‘Shoppable’ Video Marketing Strategies

There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"

4 Steps to Finding Untapped, Low Competition Keywords

The overall success of SEO is heavily related to keywords. The fact is that most digital marketers are using the same arsenal of tools to research and select their keywords, such as Google Keyword Planner or SEMRush, resulting in the same words being targeted for multiple companies and higher difficulty in ranking for popular industry … Continue reading "4 Steps to Finding Untapped, Low Competition Keywords"

The 4 Essential Sweet Spots of Modern SEO Copywriting

Conventional SEO is dead and gone. Thankfully. We had enough and more of that keyword-stuffed, scraped, spammy, black hat SEO that nearly toppled the internet under the weight of its disruptive practices. Starting with 2010 a wave of algorithm updates swept up the SEO space. Google, seriously bothered by businesses blatantly butchering its SEO game … Continue reading "The 4 Essential Sweet Spots of Modern SEO Copywriting"