The end of month is coming, and it’s that time again when you have to look into tons of reports about rankings, visits, conversions and revenue changes, trying to make some sense out of them. Was your SEO campaign successful? What worked and what didn’t? Take a quick look at the video below and see … Continue reading "How To Get An Overview Of Your SEO Progress In Just 2 Minutes"
With five and a half years of experience in the search marketing industry, one of the things that takes me by surprise is how often the term “expert” is thrown around. Unlike a medical doctor who goes through years of studying and training to only eventually reach a level where they can admit that they … Continue reading "Oh, You’re An SEO Expert? How Did You Come Up With That Title!"
Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development. Google redesigned its SERPs recently, replacing in some cases the traditional Local listings with an interactive Carousel. This happens especially with local searches for hotels, dinning places, museums and other local businesses. The new layout is … Continue reading "How To Track Carousel Ranking Results"
With the latest updates and Google sharpening even more its link schemes, online press release distribution guidelines have also changed. So, now you might be asking yourselves: are PRs still a big deal? Or using them can get your website penalized before it gets optimized? Since I had the very same question, I went to … Continue reading "How to use online press releases and be Google-proof: Interview with SEM leading expert Joe Laratro"
Last week, I wrote a guide for Moz on Google Penalty Removal, it was very heavily focused towards manual penalties and covered each of the steps we go through when a new client comes to us requesting help. One of the most important sections of having an unnatural links penalty revoked by Google is the … Continue reading "Writing a Reconsideration Request For Manual Google Penalties"
Here’s the plain spoken truth of online rank tracking: It’s hard to get new keyword rankings when you need them. And it’s even harder if you have to wait a whole week to see how your website evolved in the search. But the fact is that you need fresh rankings to make decisions and keep … Continue reading "Get Fresh Keyword Ranking Data On Demand With AWR Cloud"
The Google Display Network (GDN) can be a huge boon for you as an advertiser if you know how to take advantage of it. There are plenty of articles out there about best practices for the GDN, but there are some things they don’t mention that I consider musts. 1. Use Mixed Targeting Adding two … Continue reading "7 Uncommon Best Practices for the Google Display Network"
This week, we continue the interview series with an awesome Q&A session with SEO expert Dan Shure from Evolving SEO. Between travelling arrangements for NYC to speak at SMX this month, Dan was kind enough to sit down with us and share a few of his SEO secrets. Here are the questions we started with … Continue reading "The Road to SEO Success – Behind the Scenes with SEO Expert Dan Shure [Interview]"
With the recent unfortunate Analytics change (not provided to 100%) and the rain of algorithm updates in the past 18 months, Google seems to make everybody’s life harder. Personally, I think that Google is doing a great job making sure the SERP’s are the stage of the new, creative, and relevant. However, many others suspect … Continue reading "What if Google Didn’t Exist – SES Conference SF 2013 in Summary"
Are you looking for a plain action plan to optimize your local business for search? In this article I’ll be focusing on the particularities of local search optimization and try to create for you a comprehensive image of what is and how local search needs to be managed for achieving the best results. Let’s begin! … Continue reading "Local Search Optimization Made Simple"