The advent of that little Answer Box on top of Google’s Search Engine Results Page has created a coveted spot that any website would ruthlessly fight to have. It’s even better than making the first search result – it’s bringing people directly to snippets of your content with a teaser that will drive them directly … Continue reading "5 Strategies to Get Your Website Featured in the Google Answer Box"
In a world that’s saturated by competing companies, how do you make your business stand out? The truth is, no matter how innovative or life-changing your product or service might be, there’s always going to be someone out there who can do it bigger, better, or cheaper. The only way to boost your chances of … Continue reading "6 Brand Identity Tricks to Improve Your Marketing Success"
Link building is a must if you want to improve your website’s visibility & rankings and be on the first page of search engines! Whatever your industry is, the only key to improving your website’s visibility in the search engines is Link Building. But how do you find the right technique? Some practical ways to … Continue reading "11 Powerful Link Building Techniques to Gain the Most Engagement in 2018"
Do all and sundry in your family, even your grandmom, check and re-check online reviews on Amazon before making their online orders? You bet they are! The fact is, the entire world is maddeningly crazy about online reviews to the point that 97% of online customers read reviews before they make any kind of online … Continue reading "5 Unique Ways to Mine More Online Reviews"
Design without mathematics is merely decoration. As an eCommerce marketer or entrepreneur, you need to put analytics at the heart of your business. Data will help you determine what to sell, where to sell, how to sell, and who to sell to. Use in-depth analytics in order to define and refine your eCommerce strategy and … Continue reading "It’s All in the Numbers: Using Analytics to Drive Your eCommerce Strategy"
The start of the New Year has been awash with talk of the impending switch to the mobile-first index. Although it has been on the radar since November 2016, this year is when the mobile-first index is expected to be rolled out to all sites. So, are you ready? 2018 is going to be the … Continue reading "How to Optimize for the Mobile-first Index"
Hey, everyone! How’s the new year treating your marketing efforts so far? For us, it’s been quite busy behind the scenes with launching a redesigned AWR product – which, coincidentally (or not!) brings a new perspective to SEO reporting. The super-post you’re reading right now is a small project we started at the end of … Continue reading "SEO Reporting in 2018 and Beyond – Experts’ Roundup"
We started Advanced Web Ranking 15 years ago. Back in 2003 there wasn’t a good solution to track search engine rankings, so the desktop application that we launched back then had an instant success. We discovered a great community of like-minded people, and with their help, we created a tool that people relied upon for … Continue reading "Redesigning AWR – A New Beginning"
With more and more algorithm changes, achieving quality SEO results has never been more difficult. Long gone are the days of signing up to directories and keyword stuffing. In a world of mobile-first indexing and Penguin penalties handed out right, left and center – SEO professionals need to find more creative ways to secure top … Continue reading "3 Alternative SEO Techniques That You Need to Try in 2018"
Do you spend a lot of money on Facebook Ads? According to marketers, many of them try diverse campaigns every day, hoping to find the most attractive and engaging ad design. To achieve this goal, they test a wide range of interests and target audiences, and even change the color of the advert text. But … Continue reading "11 Tricks to Create Great Facebook Ad Designs"