In the San Francisco area, beta testing of the Google Guarantee program has been launched for some service providers and contractors. The idea is that Google wants to show consumers the best results. And by “best” they mean legit. Towards the end of 2016 it was reported that locksmiths and plumbers in San Francisco were … Continue reading "Is the Google Guarantee a Direct Competitor to Existing Review Sites?"
One major goal every business has with social media is to expand their reach and connect with new potential customers. Nearly everybody has social media in some form, with 79 percent of adults using Facebook. Since so many people use Facebook, any new features they implement have to be taken seriously by marketers. Facebook Live … Continue reading "How to Expand Your Reach with Facebook Live"
Recording 700 million monthly active users, can you imagine the chances of reaching and targeting the right audience on Instagram? Nike, Victoria’s Secret, Chanel, H&M are among the top leading eCommerce brands rated by the number of Instagram followers as of May 2017. With one million active monthly advertisers, have you adopted Instagram for your … Continue reading "8 Instagram Tools to Boost Your eCommerce Sales"
In today’s business world, having the ability to recognize the client’s character and knowing the right technique to approach them is, to say the least, a true blessing. The digital craze that has been taking over the world has had a tremendous impact on everyday communication. Online office space has limited personal interaction and disabled … Continue reading "How to Collaborate with Different Types of Clients"
I’m frequently auditing websites and their SEO strategies. Lately, I’ve noticed several of the same missed opportunities across a number of my clients. In this post, I’ll share five commonly-overlooked SEO tactics and suggest ways that you can take advantage of them. 1. Audit Your Site Speed and Usability with Lighthouse Lighthouse is an open-source … Continue reading "5 Overlooked SEO Opportunities to Take Advantage of Right Now"
Having the right SEO tools is vital to starting an SEO campaign. Let’s face it, a lot of these tools are very expensive. If you just started a company and have a limited budget, it can really be a pain in the a**. In this post, I got it all covered for you. If right … Continue reading "4 Most Powerful (& Underrated) SEO Tools That Are Absolutely Free"
High-quality content is the key to boosting SEO, driving traffic and creating leads. The problem is that a lot of time and effort is spent creating it. Do you want to get the most out of your content? If so, repurposing your content is the answer. Repurposing content is simply reusing the content again in … Continue reading "How to Repurpose Your Content for Social Media"
Getting the attention of powerful industry influencers can be a challenge. People ask big names in any niche to help promote their products every day. But what if instead of targeting celebrities with a huge social following, you work with hundreds or thousands of micro-influencers to get even better results? In general, micro-influencers are bloggers … Continue reading "How to Automate Your Micro-Influencer Marketing Campaign"
In terms of telling a story with your collateral, marketers are just now learning what many others have known for years – data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people “think in pictures.” Set aside the fact … Continue reading "How to Identify Themes Within Data for Compelling Stories"
We often think fondly about our pasts. Whether we’re reminiscing about our childhood or our high school days, it’s comforting to remember all the products, items and brands we loved growing up. Because of these strong feelings and connections, it’s no wonder today’s companies are jumping to nostalgia to market their products or services. Nostalgia … Continue reading "7 Ways B2Cs Should Promote Their Products Through Nostalgia"