What You can Do With $ 200 for PPC and $ 200 for SEO

Every internet marketer knows that it takes money to really get noticed on the net. With enough capital, you can craft a strong PPC campaign, hire a good content writer or copywriter, and hook up sites to professional analytics and competitor analysis tools with little worry. But what if your client doesn’t have a lot … Continue reading "What You can Do With $ 200 for PPC and $ 200 for SEO"

Why You Can’t Afford to Ignore Your Website Security Anymore

Before going into why a hacked website is bad for your rankings (and your business as a whole), it’s important to understand and ask why hackers hack in the first place. Hackers can exploit website vulnerabilities (or create their own entry points) for a number of reasons, ranging from someone looking for an ego boost … Continue reading "Why You Can’t Afford to Ignore Your Website Security Anymore"

What’s New in AWR Cloud – SSL Compatible Whitelabel, Sponsored Results Tracking, Mobile Verticals and More

Hey guys, We’re delighted to come forward with a new AWR Cloud release which is comprised of several new features, extra improvements, and some much-needed info on GDPR. You’ll find that these new additions help us keep true to our goals of staying on top of the latest SEO trends and rank monitoring requirements. Here … Continue reading "What’s New in AWR Cloud – SSL Compatible Whitelabel, Sponsored Results Tracking, Mobile Verticals and More"

The Power of Web Push Notifications Over Emails

Web push notifications have become the most powerful and easy medium of communication. They are widely used by marketers to convey messages to users instantly. Earlier on, people depended on emails and it was the most common medium used vigorously for communication. With time, web push notifications became the winner and emails just became an … Continue reading "The Power of Web Push Notifications Over Emails"

How to Drive Niche-Specific Clients to Your Agency

You can’t win everyone. Even if your expertise is top tier, and your marketing strategies can outmatch the competition in many different ways, there’s no guarantee that everyone will turn to your B2B marketing agency. Think of it this way: there are hundreds – thousands, even – of B2B marketers targeting all types of businesses. … Continue reading "How to Drive Niche-Specific Clients to Your Agency"

How to Boost Your Instagram Engagement

Instagram has become a popular social network among brands because of its ability to drive heaps of engagement. But everybody won’t get the same levels of engagement. The amount you drive will depend on the content you share, how you share it and other important steps. Therefore, to help you get the highest engagement on Instagram, … Continue reading "How to Boost Your Instagram Engagement"

GDPR and Analytics: What do Online Businesses Need to Know?

The EU’s General Data Protection Regulation (GDPR) comes into force on May 25th. The GDPR is intended to give EU citizens – and non-citizens located in the EU – control over personally identifiable data. That means big changes for companies that collect and process data, regardless of whether analytics is carried out by a third-party … Continue reading "GDPR and Analytics: What do Online Businesses Need to Know?"

3 of the Biggest Mistakes You Need to Avoid in eCommerce Replatforming

Change is inevitable in life and in the eCommerce world. What may have started out as a dream match between your online store and your original eCommerce platform might have eventually taken a turn for the worse. Maybe your store’s grown too much, and your initial platform can’t accommodate or scale properly for your needs. … Continue reading "3 of the Biggest Mistakes You Need to Avoid in eCommerce Replatforming"

How to Write Your Personal Brand – Online Tools and Hacks

As a professional, you don’t work only for the benefit of your company but also build your personal reputation along the way. It basically means that you are trying to build a self-brand and position yourself as one of the key opinion leaders in the industry. This is very important because it raises your authority … Continue reading "How to Write Your Personal Brand – Online Tools and Hacks"

4 Challenges Franchisers Face When Creating Digital Marketing Strategies

There are a number of challenges franchisors encounter, especially when it comes to local marketing efforts. The digital marketing disconnect between franchisees and franchisors can be subtle, or an issue larger than the franchise itself. Jason Decker of Search Engine Land explained that “Many franchises are not doing these three things”, including a fourth that … Continue reading "4 Challenges Franchisers Face When Creating Digital Marketing Strategies"