What’s Holding Back Your eCommerce Site and How You Can Fix It

There are a ton of processes that go into a successful eCommerce platform. First, there’s the website and retail front. Then, you have the shipping and arrival experience. How you package your products matters, especially since unboxing videos are so popular. Then, there’s customer support and marketing. Finally, there’s market research and analytics to worry … Continue reading "What’s Holding Back Your eCommerce Site and How You Can Fix It"

6 Reasons Why Stand-Out Design is Your Greatest Asset in Social Media Marketing

Have you ever wondered what it would be like to have a social media campaign without images? BORING. That is the first word that comes to mind. Sure, eloquently written paragraphs of informative content take a lot of time and skill, but do they have the same impact as a stunning image? Do they have … Continue reading "6 Reasons Why Stand-Out Design is Your Greatest Asset in Social Media Marketing"

Step by Step: Why and How to Test Your Paid Search Ads

Paid search ads are still a large and important part of most companies’ and brands’ online marketing strategy. For one thing, search is one of the few places online where users can’t block ads, and Google has gone to great lengths to optimize their positioning and make them more similar to organic results. These are … Continue reading "Step by Step: Why and How to Test Your Paid Search Ads"

Engaging Your Audience with Authentic Marketing

In today’s world of digital marketing, authenticity is a major buzzword. But what does that mean exactly? Is “authentic” just another buzzword that’s hot today and not tomorrow? With all the directions marketing can go, you want to stay focused and on point in generating leads, which means your brand should not be pretending to be … Continue reading "Engaging Your Audience with Authentic Marketing"

How to Use Chatbots to Improve Customer Acquisition

Any brand worth its name needs to draw in new customers. Acquisitions are vital to growing your company and establishing yourself in the marketplace. Traditionally, that meant lots of cold calling. But the advent of technology is making the ever-dialing sales person more and more obsolete. Chatbot technology is emerging as the next big thing … Continue reading "How to Use Chatbots to Improve Customer Acquisition"

The Mobile-first Index: How to Prep Your Site

Google is no stranger to controlling the internet. Its constantly changing algorithms literally write the book on search engine results. To ensure your website, whether it be for personal or professional use, isn’t impacted too severely by Google’s latest change, read on. The mobile-first index, simply put, describes your user behavior on your phone. From … Continue reading "The Mobile-first Index: How to Prep Your Site"

How RBBi Uses AWR Data to Manage Top Brands [Case Study]

Red Blue Blur Ideas (RBBi) is one of the largest agencies in the MENA region, specialized in integrated UX and performance marketing. With an international team of more than 40 specialists, this fast-growing agency has been delivering digital solutions for regional and global brands for over six years. The team at Red Blue Blur Ideas … Continue reading "How RBBi Uses AWR Data to Manage Top Brands [Case Study]"

In-depth Analysis of Product Correlations for Cross- and Up-selling

“Can you please buy me these sweets?” Said the kid, grabbing a jar from the shelf, smiling and hoping to keep it. The counter girl just stood there with a smile on her face, while the kid’s mom was not exactly pleased… We’ve all been there, оur moms got cross-sold to (because of us). Cross-selling … Continue reading "In-depth Analysis of Product Correlations for Cross- and Up-selling"

10 Trendy Tips to Improve Social Media ROI with Content Marketing

People don’t like advertising; it’s a fact of life. Do you know what they like? Content, and lots of it. Content is educational, entertaining, and to be honest, what makes the marketing world turn. Whoops, almost forgot, content marketing can also yield 4x better ROI than traditional marketing. When people share our content, it creates … Continue reading "10 Trendy Tips to Improve Social Media ROI with Content Marketing"