Quite an eventful July from a Google CTR stats perspective, especially for the searches made from mobile devices. More specifically, both branded and unbranded results were affected, 1 to 3 word queries, the searches that have location and commercial intent, as well as some specific industries in particular. So let’s have a look at what … Continue reading "CTR Stats – Changes Report for July"
There are various scenarios when multiple websites or URLs need to be tracked within the same rank tracking project, to compare their performance: Your website next to its most important competitors (one of the most typical setups) Multiple URLs tracked, all from the same website Variations of a single website or subdomains targeting different locations … Continue reading "My Sites – New Report for Website Tracking in AWR"
The latest CTR data pulled from millions of keywords in June shows some interesting insights on how the organic traffic is being distributed among the top positions. These fluctuations affected branded searches, 2-word queries, informational and location intent queries and, as usual, some industries. Here’s how the interpretation of these trends look like when comparing … Continue reading "CTR Stats – Changes Report for June"
Search engine results pages (SERPs) are the most resourceful and yet very often overlooked sources of knowledge and inspiration for SEOs. By merely testing different search queries and browsing the search engine result pages, you get access to both the minds of the searchers and into Google’s algorithm model for ranking websites like yours and … Continue reading "Guide to SERP Analysis with AWR’s Top Sites Ranking Reports"
Following our latest CTR database update, the clickthrough rate evolution was quite steady as opposed to other months comparison. The changes affected some search intent queries and a bit more than a handful of industries. So here’s how the CTR values are shaping up when comparing May against April update: On search intent Websites ranked … Continue reading "CTR Stats – Changes Report for May"
With every update Google makes on their search ranking algorithm, we don’t just ask ourselves “Did any of my websites get hit?”, but also “Did anyone else get hit?”. Knowing how broad each update gets and how many websites got impacted helps us better understand Google’s search ranking strategy. It helps us get an overview … Continue reading "How Google Search Ranking Algorithm Updates Impact the SERPs"
Make every Life Full. This is the core value of Lifull Co., Japan’s largest real estate database. With tens of millions of users each month, the portal is strongly focused on high volume, quality and ease of housing and property searching. Shin Okubo works with the SEO Strategy Division, mentoring a team of 20+ specialists. … Continue reading "Gaining a Competitive Advantage in SEO: a Market Share Case Study with Lifull"
Everyone wants to rank high on Google. One of the problems is SEO can be time consuming, not to mention difficult. But what if there was a way to boost Google rankings quickly? It’s quite simple actually: Find keywords that you’re already ranking for, but not in the top positions (yet). If you can find … Continue reading "5 Ways to Boost Google Rankings with Google Search Console & AWR"
Compared to March, there are quite some interesting April clickthrough rate variations registered by our CTR tool. These changes impact top ranking websites’ CTR on all searches and we’ll drill down on the most affected queries, such as un-branded, long tail, specific intent queries and some industry specific ones. Here’s how each of the above … Continue reading "CTR Stats – Changes Report for April"
Keyword segmentation is an essential step for making sense of hundreds or even thousands of keywords tracked monthly for an SEO project. But once you’ve created your segments and sliced the data into smaller, more relevant groups, you also need to think about setting up performance tracking to keep an eye on how each segment … Continue reading "How to Track the Visibility of Dynamic Keyword Groups in AWR"