How Google Search Ranking Algorithm Updates Impact the SERPs

With every update Google makes on their search ranking algorithm, we don’t just ask ourselves “Did any of my websites get hit?”, but also “Did anyone else get hit?”. Knowing how broad each update gets and how many websites got impacted helps us better understand Google’s search ranking strategy. It helps us get an overview … Continue reading "How Google Search Ranking Algorithm Updates Impact the SERPs"

Gaining a Competitive Advantage in SEO: a Market Share Case Study with Lifull

Make every Life Full. This is the core value of Lifull Co., Japan’s largest real estate database. With tens of millions of users each month, the portal is strongly focused on high volume, quality and ease of housing and property searching. Shin Okubo works with the SEO Strategy Division, mentoring a team of 20+ specialists. … Continue reading "Gaining a Competitive Advantage in SEO: a Market Share Case Study with Lifull"

5 Ways to Boost Google Rankings with Google Search Console & AWR

Everyone wants to rank high on Google. One of the problems is SEO can be time consuming, not to mention difficult. But what if there was a way to boost Google rankings quickly? It’s quite simple actually: Find keywords that you’re already ranking for, but not in the top positions (yet). If you can find … Continue reading "5 Ways to Boost Google Rankings with Google Search Console & AWR"

CTR Stats – Changes Report for April

Compared to March, there are quite some interesting April clickthrough rate variations registered by our CTR tool. These changes impact top ranking websites’ CTR on all searches and we’ll drill down on the most affected queries, such as un-branded, long tail, specific intent queries and some industry specific ones. Here’s how each of the above … Continue reading "CTR Stats – Changes Report for April"

How to Track the Visibility of Dynamic Keyword Groups in AWR

Keyword segmentation is an essential step for making sense of hundreds or even thousands of keywords tracked monthly for an SEO project. But once you’ve created your segments and sliced the data into smaller, more relevant groups, you also need to think about setting up performance tracking to keep an eye on how each segment … Continue reading "How to Track the Visibility of Dynamic Keyword Groups in AWR"

10 Questions about Featured and Knowledge Panels with Tomas Ignatavicius @Builtvisible

With the recently extended capabilities of AWR for featured snippets and knowledge panel reporting, we thought it’d be interesting to get an expert view on how these results are currently influencing the searcher’s behaviour. This spring at Brighton SEO, we reached out to Tomas Ignatavicius, SEO Consultant @ Builtvisible, and asked him about them. Tomas … Continue reading "10 Questions about Featured and Knowledge Panels with Tomas Ignatavicius @Builtvisible"

CTR Stats – Changes Report for March

March data is now available and there are some quite interesting facts on the CTR evolution when comparing the values with the ones retrieved in February. The changes affect 1 word keywords SERPs, location and commercial intent queries, as well as, of course, some specific industries. So let’s have a closer look at each category’s … Continue reading "CTR Stats – Changes Report for March"

AWR and Search Influence – Case Study on Local Rank Tracking

Search Influence is one of the largest digital marketing companies on the Gulf Coast of the United States. Production Manager Michelle Neuhoff Boyd and her team help thousands of customers grow their online visibility in various industries, including automotive, law, surgery and more. “We were originally introduced to AWR in 2010 by another expert in … Continue reading "AWR and Search Influence – Case Study on Local Rank Tracking"

BrightonSEO 2019 – The Complete List of Presentations and Key Learnings

2019 was THE year in Brighton for SEO and Digital Marketing. More than 4,000 marketers, industry fans and practitioners, software techs and exhibitors gathered to join what’s probably the biggest conference on topic. The Advanced Web Ranking team was there on site and compiled the complete list of presentations and takeaways for you to sit … Continue reading "BrightonSEO 2019 – The Complete List of Presentations and Key Learnings"