Top marketers and SEOs discussed and debated the latest SEO trends and Google updates to be considered for 2019 – all in just one day in London, February 13th. In 2019, SEO tends to have gotten a little more technical, since factors such as page speed and ease of crawlability are increasingly correlated with high … Continue reading "7 Takeaways From the Advanced Search Conference in London, 2019"
We’re busy enough preparing our bags and wrapping stuff up for the first round of conference events this year! The AWR team will be joining three of the most popular SEO and SEM conferences in Europe, as follows: The Search Conference in London – February 13th, 2019 SMX Munich – April 2-3, 2019 Brighton SEO … Continue reading "Advanced Web Ranking’s Early Spring SEO Conferences Schedule"
With Google SERP features being increasingly present in the search marketing landscape and constantly shaping users’ search behaviour, measuring their impact on the traditional organic listings becomes vital. AWR has been recently enhanced with new and advanced SERP features tracking capabilities, that enable you to successfully do that. We are now happy to announce awesome … Continue reading "Track Google SERP Features Over Time With AWR’s Free Tool"
We’re kicking off the new year with a fresh AWR update that includes a new Organic CTR report, cool new search engines and a set of metric fine-tunings, that we’ll go through in this article. These updates will impact particular types of AWR users, so make sure to read on if any of these cases … Continue reading "Updated AWR Metrics and Niche Search Engines Added"
As probably most of you already know, back in may 2014 we released a standalone free CTR tool. A few months later, based on these gathered stats, we conducted a study to find out how many clicks each SERP gets. Fuelled by the success this topic received, we integrated the “Google Organic Click Through Rates” … Continue reading "New in AWR: Organic CTR Report"
Yes, you read that right. This week we’re bringing out a new report that’s focusing on URLs, their performance and visibility, and that lets you work on a more granular level than before! It’s something you have been specifically requesting from AWR during these past few months since we’ve been remaking the app, and we’re … Continue reading "[AWR Release] Presenting the new, Landing Pages Visibility report"
At Thomas Cook Belgium, Floris Gouw and his dedicated team are in charge of the technical SEO aspects for two domains: thomascook.be and neckermann.be. “Rank tracking for us is an important metric for measuring the success of our (technical) SEO changes/implementations. With the day-by-day / week-by-week comparisons we can discover the impact of several changes … Continue reading "How Thomas Cook Found & Fixed Duplicate Content Cross Domains with AWR"
This week AWR has pushed another update that I think you’ll be quite excited to try. It concerns the SERP Features data already available in the app, with some extra metrics and ways to slice those numbers. Measuring SERP Features over time doesn’t only offer you an idea of their increasing importance and occurrence, but … Continue reading "[AWR Update] SERP Features Visibility for New Click Opportunities"
Hi everyone, hope you’ve been well! It’s been about three months since the release of AWR, a new and improved concept of our long-standing rank tracking tool. Since then we have been diligently working on building consistent upgrades that give you new data and views to work with. The improvements are, as always, designed to … Continue reading "[AWR Update] New Metrics, Default Views & Safer Connections"
Twenty percent of searches in Google’s mobile apps and on Android are voice searches and many of us talk to smart speakers and similar devices every day. Seventy-one percent of smartphone users in the 18-29 age group use mobile personal assistants. In 2017, there were an estimated 33 million voice-first devices in use. Search engine … Continue reading "Voice Search: SEO in the Age of Conversational Interfaces"