How the GDPR Will Affect Conversational Marketing

By now, you almost certainly know that one of the main expectations of the modern consumer is for the interactions they have with their favorite brands to be authentic. Whether engaging with a company’s customer service and support teams, or being marketed (or even sold) to, it’s generally understood that the modern customer wants said … Continue reading "How the GDPR Will Affect Conversational Marketing"

How to Lower the Bounce Rate & Increase the CTR to Boost Rankings

If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some very good signals. Google loves nice content on websites – and there are no better signals than engaged users on a specific site. The bounce rate doesn’t have a direct effect on SEO, but indirectly … Continue reading "How to Lower the Bounce Rate & Increase the CTR to Boost Rankings"

4 Essential eCommerce Marketing Tactics to Boost Your Business

If you’re struggling to generate the kind of ROI you dreamed of when you established your eCommerce enterprise, you’re not alone. We live in a world where almost anyone with an internet connection and an idea can launch their own business. However, while it’s simple enough to buy a website or set up your own … Continue reading "4 Essential eCommerce Marketing Tactics to Boost Your Business"

5 Things to Experiment With When Optimizing Your Buyer’s Journey

Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey. Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B. But doing … Continue reading "5 Things to Experiment With When Optimizing Your Buyer’s Journey"

How Email Can Skyrocket Your Career as an Author

When it comes to getting the word out about your new book, an article, or your latest blog update, how do you proceed? If you are like a lot of writers, the first thing you will do is to post the link on your social media pages. After all, social media marketing has eclipsed all … Continue reading "How Email Can Skyrocket Your Career as an Author"

How to Turn Your Instagram Page into a Branding Channel

Instagram is huge right now, and successful brands have long since started to notice. Believe it or not, Instagram is more than just a place to share photos with your friends. It’s a powerful marketing tool and a lucrative sales channel. With over 800 million active users, Instagram is one of the most popular social … Continue reading "How to Turn Your Instagram Page into a Branding Channel"

Build Progressive Web Apps That Don’t Destroy Your SEO

Traditional web applications render HTML on the server. WordPress, Magento, Ruby on Rails, and most common web applications and frameworks work this way. Server-side rendering is ideal for SEO: complete pages are delivered to browsers and crawlers alike and, from the client’s perspective, navigation looks much the same as on a static site. Over the … Continue reading "Build Progressive Web Apps That Don’t Destroy Your SEO"

Meta Tags in 2018: Why are They Important in SEO?

Meta tags are part of the HTML tags that describe your page content to search engines and website visitors. The Meta tags appear only in the page’s code and anyone can check them via source code (Ctrl+U). In short, Meta tags are key things for all search engines that appear in the HTML code of … Continue reading "Meta Tags in 2018: Why are They Important in SEO?"

Advanced Web Ranking – New Release

It’s an exciting time for us, a new beginning with a tool that we’ve grown (and grown together with) for the past 5 years. After some consideration, we came to the conclusion that the core concept of AWR Cloud deserved a new approach that would bring it closer to how SEO and marketing are being … Continue reading "Advanced Web Ranking – New Release"

Building a Winning Video SEO Strategy for YouTube

YouTube is not only a social network, it is THE video social network. It also happens to be the second largest search engine. If we match those two statements with the rise of video as the most engaging type of content on the internet today, optimizing every video to rank high on YouTube should be … Continue reading "Building a Winning Video SEO Strategy for YouTube"