Online Rank Tracking with AWR Cloud

Have you ever wanted to combine the power of retrieving localized search results with the ease of online tracking and reporting?

It is my pleasure to introduce today AWR 10.0 which integrates perfectly with the new online ranking service, AWR Cloud. Take a quick look at the video below to see what’s new in this release:

Video Transcript

Hello, my name is Aura and I am the Product Analyst for Advanced Web Ranking, here at Caphyon. Today I am very happy to bring you the new features and enhancements of the 10.0 release of Advanced Web Ranking.

The big news is that the AWR Cloud, our online reporting system, just got upgraded with online rankings. The new web-based service is perfectly synchronized with Advanced Web Ranking 10.0, providing you online shared reports and web-based rank tracking.

But before we get into more details, let’s see what’s new in the Desktop version.

Advanced Web Ranking 10.0 comes with:

  1. A new Google Analytics report, which helps you identify the locations where most of your income comes from,
  1. Also, we added the ability to run a partial update for a specific category of keywords,
  1. And the ability to add a description to printable reports generated from Advanced Web Ranking,
  1. In this version, we also added Majestic link metrics to the Website Auditor and the Keyword Difficulty tools,
  1. And last, but not least, we integrated the desktop app with the new AWR Cloud online rankings system. This enables you to download your ranking data almost instantly from the cloud and use it in your reports.

Let’s start by taking a quick look at the new Google Analytics report.Demographic details are always an important factor in shaping up future strategies and understanding how to better approach your audience.

This is where the Location report from Google Analytics comes to help. In AWR 10.0, you can easily identify the regions and cities that drive most visitors and revenue to your website, and quickly add those locations to your rank tracking campaigns.

So let’s see how this works: once you’ve spotted the regions where most of your audience is based, you can easily select and add them to the Google Custom Location dialog. Next, choose the search engines you want and add them to your Advanced Web Ranking project.

You can start retrieving rankings right away for the new locations, with just a click of the mouse.

And this takes us to the second enhancement of the new AWR release: the ability to run a partial ranking update for a category of keywords.

When working with a large number of keyword phrases, categories are a good way to manage them. You can split your keywords into primary and secondary categories, branded and non-branded, and so on.

But what if you need to track rankings for one category more often than for the others?

This is now possible with the partial update feature. To see it in action, just open the Update menu and then the Partial Update dialog. Then choose the keyword category you want to update and the related search engines.

Or, you can generate a printable report just for this specific category. How? Easy!

Simply navigate to the Reports menu and choose the report you want to generate. Then select the category of keywords. With the new 10.0 version, you can also add a description to your printable reports.

So let’s tell the client that this report contains the latest ranking positions for his primary keywords. Ok, all there’s left to do now is to generate it from AWR.

Now, let’s pretend for a moment that we’re the client 🙂 This looks pretty nice!

Next, let’s change the focus and move to the advanced research tools in AWR.

As many of you know, Advanced Web Ranking currently integrates two links data providers: Moz and Majestic. Starting with version 10.0, you can use Majestic data within the Website Auditor and the Keyword Difficulty tools too. So, let’s dive a bit into how the Website Auditor works with Majestic links.

This powerful tool features 3 views:

  • One for technical issues,
  • One for links, and>
  • One for social media shares.

Now, most website auditors settle for discovering technical issues. But this is not very helpful if you want to analyze a competitor site. In a competitor audit, the goal is to identify the most powerful pages that generate the best links to that site. And this is exactly what the Website Auditor shows you, using link data from Majestic.

With just a quick look at the Links view,  you can tell this article contributed greatly to the links profile of the site. It’s easy now to make a more in depth analysis directly on the article page.

And now, as promised, it’s time to see the new AWR Cloud in action.

You see, when monitoring rankings, getting fresh ranking data for many keywords may become tricky. Either the update process takes a lot of your time, or you need to use third-party proxies in order to send reports to your client at the same frequency.

These worries are history when doing ranking tracking with the new AWR Cloud. I’ll explain:

The way Advanced Web Ranking works by default is to gather keyword rankings from the search engines by sending a request from your IP address for each keyword it retrieves.

Imagine this process is like a conversation, something like:

  • Hey Google, can I please have the rankings for this keyword?
  • Sure, if you ask nicely!
  • Now, can you please give me the rankings for this keyword too?
  • OK, but you must wait for 30 seconds before you can have it.

And so on…

One way to overcome that is to use third party proxy servers. That’s like getting Mom, Dad and uncle Joe to stay in multiple lines for you, at the same time.

The more proxy servers you use to send keyword requests, the faster your ranking update. While this is a very powerful method, you end up having to maintain proxy servers and make sure the rankings are retrieved correctly all the time.

Now, the best way to get rankings and avoid proxy server maintenance, is to connect AWR Desktop to the new AWR Cloud.

This way, the data gathering process turns into a simple download and our conversation turns into 1 simple request:

  • Hey AWR Cloud, give me the rankings for all my keywords.
  • Sure, here you go.

So, instead of getting rankings for each keyword, or each page at a time, you actually download all the rankings that have already been gathered by the AWR Cloud service, in the background.

The update is almost instant. How awesome is that?

And all you have to do is Sign up for the AWR Cloud, connect the desktop application to your account from the top cloud icon and upload your projects to the cloud.

The projects that are updated in the cloud will be marked accordingly. You will also be able to access all your ranking data online, from wherever you might be, using just a browser:

And the best part is that you can still benefit from the advanced rank tracking options that the desktop version provides:

  • You can still get localized rankings, track local and places listings, universal results and so on,
  • Get fresh data daily or weekly,
  • And share white label reports with your clients online, using your own domain, just as if it was your own reporting service

Thanks for watching! Now it’s your turn. Go get AWR 10.0 and fly your rankings to the cloud.

Author: Aura Dozescu

Aura Dozescu is Customer Care Specialist for AWR Cloud. Passionate about Internet Marketing and SEO technologies, she is working closely with seo software developers to implement the feedback received from customers. Connect with her on Twitter

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