Note: This article also refers to the AWR Website Auditor, a feature that is no longer available in AWR Cloud.
Hey guys, we’re happy to announce the latest features added to AWR Cloud! The highlights of this release include a brand-new project sharing option, extended multiple dates views, Google Analytics links export and an updated notes section.
Let’s take them one by one and see what each feature brings new to the table!
- Share projects via permalinks
You already know that AWR Cloud has been focused on allowing you to share your SEO work across multiple devices and users. I mean, this was why AWR Cloud was developed in the first place, as a SEO report sharing platform based on AWR Desktop generated data.
Since then, AWR Cloud evolved into a standalone, complete, SEO software, but mobility and cross-device accessibility have remained close to our hearts. With this brand-new link sharing option you will be able to share your work easier with customers and teammates alike, and it’s just a click away!
In short, the permalink is a single-project unique link that you can activate and then share your work with your clients or teammates.
How it works
- in your account’s websites list, each website has a ‘Share‘ option where you can activate a permalink that can be forwarded to anyone you want; no login or further action is required from the end user
- each permalink contains a single project; if you want to share more than one project, you need to generate a link for each of them
- the link remains active until you manually disable it
- re-enabling a permalink for a project will generate a new one, and any previous links for that project are disabled; this avoids unwanted access of your data
- the permalink is white label-dependent
- independently, your projects can be assigned to regular, invited users, that need to use their login credentials to access their assigned projects; existing user permissions are not affected
AWR Cloud rankings and other metrics are available in read-only mode and once a website receives new ranking updates or inputs, the permalink information gets updated automatically.
By default, clients viewing data with the permalink cannot download reports of the data displayed. However, if you choose to do so, you can turn on quick reports from a project’s settings and allow them to save the ranking information.
A shared project via permalink contains the following ranking sections:
- Dashboard with the main KPIs
- Search Engine and Website Comparison
- Website Ranking
- Keyword Ranking
- Reports (optional)
Sharing an AWR Cloud project using the permalink will not remove any existing user permissions that you granted for a specific website. Also, the entire user system remains intact, and the two features will work together.
- Multiple dates improvements
As you might already know, our two most popular sections, keyword ranking and website ranking, already have a ‘multiple dates‘ tab, where you can track your rankings from several update dates side by side, and analyze their evolution.
However, we felt that this feature had a lot more potential, and decided to expand the original ‘last 4’ and ‘last 7’ options to include the last 2, 4, 6, 8 and 10 updates in the same rankings’ view, giving you a more thorough look at your metrics’ trend.
You are now also able to personalize both these views by selecting up to 10 custom dates and saving the self-designed rankings view as a filter for further reference. This way, you can decide what dates are important and relevant for your SEO work, and highlight changes by focusing on these dates exclusively.
What’s even better is that this improved feature is also picked up by the Quick Reports, and side by side ranking information can be easily downloaded or forwarded to teammates or clients.
- Visibility section notes
Another existing feature that gets a facelift is our existing ‘Notes’ option. If you haven’t had the chance to fully explore it yet, let me tell you what this does: it allows you to easily assign text notes to your keyword pool on specific dates, for all of your keywords, a specific keyword group and individual keywords, respectively.
This way, each time a new SEO campaign starts, you website gets redesigned or when a new feature is added for your client’s profile, you can add a note to mark the event. This way, you can correlate potential rankings changes with your actions or with Google Algorithm updates that can affect your website’s performance.
Notes are already present in the keyword ranking charts, and we recently felt that the feature could be expanded into the Visibility charts as well.
In addition to regular notes, the Visibility charts are now able to highlight another important action that might affect your SEO metrics: changes made to the keywords and search engines in your AWR Cloud projects.
As you are already aware, visibility score fluctuations, overall number of keywords going up and down, and various other changes are reflected throughout AWR Cloud’s metrics. However, it’s not always straightforward what actions triggered these changes. Many of you can be tricked by sudden drops in visibility score into thinking that something is wrong with your rankings!
With the improved Visibility charts, a simple mouse-over across the dates that mark changes will let you know if keywords and search engines were added or removed from your project, as these actions are likely to explain the variation.
- Export Links to CSV
As we mentioned in a previous blog post, AWR Cloud offers links information, by gathering and analyzing information from your connected Google Analytics account.
As so many of you have found this information extremely useful, with this release we decided to add an Export option for this information.
Links information across all three tabs (Overview, grouped by Domains and by Landing Pages) is now available in CSV format with a click of a button.
- Other improvements
Our website Auditor page crawl limit has been raised from 10,000 pages to 50,000 account-wide. At project level, the cap has been raised from 1,000 pages to 10,000, in an effort to accommodate larger websites.
In-app date pickers are useful for selecting custom time ranges while you investigate your SEO work’s results. In addition to the existing calendar style date selector, arrows have been added throughout AWR Cloud for a more streamlined navigation. Select a custom time range, and the arrows will move you back and forth through your updates’ history, one time frame at a time.
In addition to these features, today’s release also includes some important speed improvements made behind the scenes. For you, this translates into a faster, more reliable, usage of AWR Cloud, especially when handling a large volume of information to be displayed in your browser window.
This is it for today’s release! I hope you’ll find the new stuff useful, so drop me a line in the comments section below and let me know how it goes!