Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.
With the new AWR v9.5 release we bring exciting news for all Majestic SEO fans. You can now mix the value of your Majestic SEO data with the power of Advanced Web Ranking to compile comprehensive SEO reports that will make your clients love you.
The new release comes with lots of other cool features as well. Check out this video for a quick preview:
Hello, my name is Aura. I am an online marketer here at Caphyon, and it is my pleasure to introduce the new features and enhancements in the Advanced Web Ranking 9.5.
So, here is what we’ve been up to in the last couple of months:
- we have integrated the Majestic OpenApps API so that you can use Majestic links data in the Advanced Web Ranking reports
- we added the ability to evaluate the risk of your links profile by resolving the IP address of your referrers
- we also made the data export available for the Website Audit and for the Content Optimization tools
- we also added an option to display your customized header and footer on each page of your PDF reports.
- now you can also append location to your keywords when tracking rankings on location based search engines
- and last, but not least, we added visibility metrics in the AWR project manager, so you can evaluate your overall progress at a glance
First, let’s take a quick look at the Majestic SEO links.
As many of you know, Advanced Web Ranking is already able to provide complete SEO analysis with links data.
Until now, you could integrate links in your reports only from SEOmoz. But with the new AWR version, you have a choice now to use Majestic SEO links.
The Majestic OpenApps enables you to enhance powerful links data in complete SEO reports made with Advanced Web Ranking.
To choose your links data provider in AWR, just make sure you are in the Links menu and click on this icon here to open the Links Data Source dialog. Now just authorize AWR with Majestic SEO and enter the token from your account to start retrieving data. It’s very easy.
Data from Majestic SEO is further displayed in links reports, and in powerful analysis where you can dig in different aspects of SEO.
Now, another enhancement that we added in AWR 9.5 for link building is the ability to resolve the IP address of your referrers. This is very important when it comes to evaluating the risk of a backlink.
To retrieve the IP addresses, just use the “Verify Links” update in Advanced Web Ranking. This works for both link data providers: Majestic SEO or SEOmoz.
This will reveal the referrer IP and also it will tell you if the referrer is still linking back to your website. Now, when you sort the items by IP, you can see the links that are coming from different domains but are hosted on the same IP. Cases like this may add a risk to your overall links profile.
Now, on that note, let’s move on to some more powerful data analysis:
In this new version, we added the ability to export SEO audit data to several formats: HTML, PDF and CSV.
These exports are available for the Website Auditor, that helps you run a complete technical audit for your website, and for the Content Optimization tool, which shows you the on-page optimization level for a specific keyword.
Now, the export for these research tools is made via the Quick report function, up here. For this example I will make an HTML export, from the Content Optimization tool.
Here it is. Looks pretty great! 🙂 It’s a nice way to show your progress to your team or to your customers.
Now, let’s move on to another enhancement we added in the new version, for the white labeling mode of the AWR reports.
This is the ability to add a customized header and footer to each page of your printable reports. So, let’s open the editor of a printable report, let’s say… the Keyword Rank report. Here, we can tell AWR to add the custom header and footer on each page of the printable report.
And, this is how it looks like, displaying your company name and logo on each page.
Next, let’s take a look at the improvement we added for location search engines.
AWR 9.5 now includes the option to append the location for location based search engines defined in AWR. So, when this option is selected, the requests that the application sends to Google Location search engines appends the name of the location to your keyword.
For example, let’s say we are tracking “mobile phones shops” in Google with location: Miami. When this option is un-checked, the results retrieved by the application are similar to what people see in browser when searching for “mobile phones shops” in Google.com, from Miami.
When you use this option, AWR will retrieve results similar to what people see in browser when searching for “mobile phones shops Miami”, from Miami. Here is a set of results already gathered, in the Top Sites report. As you can see here, the actual keywords in your project are not modified in any way. Everything is done in the background by the application, for a better accuracy.
And last, but not least, the new version includes the ability to evaluate the overall visibility progress for all your AWR projects at a glance.
So, let’s take a quick look at the Project Manager. This is where you can see the visibility score, and also the average rank of your website, across all keywords and search engines in the related projects. Once you have several project updates, you can also see a comparison of these values to the previous update dates.
Other visibility metrics are also available for comparison. You can choose them from the columns selector, up here.
That’s about it. I hope you enjoyed the video.
You can download AWR 9.5 from our website, or you can update to the latest version directly from the application.
If you have any questions, please write us at firstname.lastname@example.org. We’d be more than happy to help you.