Do you remember the first time it came to your mind? … the brilliant idea of starting a blog. I do, and I have captured that moment, and I think about it over and over again. What this idea brought me is a new lifestyle, new challenges, a lot of setbacks, and finally, a lot of satisfaction.
Blogging is complex due to multiple reasons, but mainly because there are thousands of ways in which you can keep a blog alive, improve it consistently, and maybe, just maybe, reach your plans and goals of being successful at it.
A lot of new (and old) bloggers struggle to be consistent with their blogs, and that’s because it often gets overwhelming. The amount of work, all of the organizational part required to do on your own, and so many other factors… they may all be the cause of someone’s lack of consistency.
In today’s article, I’ve compiled a set of tips that will provide you with powerful insights that can then be instantly applied with minimal efforts!
Consistency is Key
If you want to run a blog, you need to treat it as a business. Even though you hear all kinds of tales that blogging is a passion and it’s easy to follow your passions, I have a different kind of story. Talent and passion are only a component of one’s success. The other part? Work. And not just any kind of work… I’m talking about consistent, hard, and smart work!
You have to create a habit of writing or producing content every single day. Writing isn’t easy. If you treat it as work it’s going to be even harder… and trust me, most of the people see it as a task on their to-do list, as just… work.
But what if you change your perception and see it as a habit? Habits are known to be extremely efficient and easy to follow on a consistent basis. So why not make producing content a daily habit, a routine that you perform without excuses every single day?
Begin by deciding a word count such as 1000 words per day – it could be more, it could be less -, and plan the hours you’re going to commit each day in order to create this empowering habit. Then, create a trigger. Something like a hot tea cup on your desk every time you start writing.
Have it always as a trigger to start working and inducing yourself into that productive mood. Repeat every day for 90 days, and then look back and recognize all the amazing results and beneficial changes that are now present in your blogging life.
Make A Post Schedule Instead of Posting Randomly
This is a powerful tip that most of the successful bloggers use in their blogging strategy. The basic idea is that instead of writing a blog post and then publishing it immediately, choose to make a schedule and have all your blog posts already written in advance.
Let’s say you are publishing around 3 blog posts each week. Start by writing 6 blog posts before publishing any, and then you have two weeks of work in advance. Then, make your publishing schedule and start posting one by one, all while you’re working for the other ones that are going to be published in the third and fourth week.
It’s a simple idea, but it works wonders, because it gives you a feeling of comfort. You don’t have to deal with the stress of finishing an article fast, just because you’re missing a deadline you’ve set. Plus, if you write and post without having some back-ups, one day you may find yourself missing the deadline, and you get demoralized. The next day, because you’re demoralized, you may skip another, and so on. This tactic can prevent this from happening, and ensures a consistent progression of your blog.
Create Extra Fast Content by Repurposing Material
An extremely easy way to come up with ideas and get work done fast is to repurpose other materials such as videos, ideas from books, podcasts, interviews, and so on. Or, you can repurpose old articles of yours into some fresh, well designed videos.
A blog’s main purpose is to offer the target audience information about their preferred topic, or to entertain, or to fascinate. Whatever it is, you can provide it using different formats. If you’ve accustomed your readers with article type of content, it could be a great idea to transcribe a podcast with an interview for example.
People appreciate diversity. Besides that, it’s going to be extremely time efficient. Instead of coming up with some new idea, you’re only transforming a piece of content into another form of content. These minimal efforts can save you many times from not posting anything in any given day.
Speak Your Posts Out Loud
If you didn’t know by now, you can choose the alternative of talking instead of typing, and “write” your articles at a higher pace. There are many kinds of writers, some write slow, some are very fast. It doesn’t matter which type you are; the moment you master to literally talk and write your blog posts at the same time, you’ll be way faster than anyone who types.
Voice-to-text tools like Dragon Voice or VoiceNote II can help you with the job. What you need to do is find a pace of talking, train to express recognizable words until you master the software, and start talking to your microphone. At the same time, you will see how your articles are automatically written. This is a great of way of keeping your consistency by crafting your article in a short period of time.
It may be hard in the beginning, but trust me, mastering such a skill is a big progress and a huge advantage for you. Just think about how is it like to speak for 20-30 minutes and have your article ready without even touching your keyboard!
Invite Guest Posters to Submit to Your Blog
Many big names use this strategy in order to maintain consistency and provide enough content to their audience. For example, Hubspot is one of the great blogs that counts on their guest bloggers big time. Most of their content doesn’t belong to their writing team, but to the blog posters that are also winning from their blog-posting activity.
There’s something you must do in order to ensure that you receive the best quality out of your blog posters. You must create extremely specific blog post requirements and make sure that every person reads them before creating and submitting their content.
Choosing to rely on guest posters is not only good because it saves you a lot of time and provides a better consistency for your blog. It also gives you FREE content that benefits you as much as it benefits the guest posters. It is truly a win-win situation, and you should really consider implementing it in your blogging journey.
Outsource a Writer
If you can afford it, the best way to keep your blog consistent is to hire someone to help you. A ghostwriter is someone you hire and give him tasks. He works for you, and you pay him every time he delivers his work. Places like Upwork can help you find the best writer out of many freelancers that are looking for a stable job.
But sometimes freelancers can be unreliable, and even if they assure you that they’ll be consistent with your tasks, they can sometimes screw up and cause damage to your blog. What I’ve found as a great alternative is going for something more professional, something like a writing agency. In the present moment, I use AustralianWritings as my primary writing support. They have many professional writers, and whenever I need help, the job is delivered without any issues.
If you truly want to become a successful blogger, you must pay the price. It’s a lot of work, many setbacks and struggles on your way, but these shouldn’t stop you from thinking long-term.
If you’re consistent today, tomorrow, the next day, and so on, and you keep yourself away from skipping your blogging tasks, in the end, it will all result in massive success for you and your business. Don’t forget to implement all of the ideas you’ve learned during this article, and good luck with your journey!
Note: The opinions expressed in this article are the views of the author, and not necessarily the views of Caphyon, its staff, or its partners.