At the end of each year, we’re running a customer satisfaction survey and whether our users work in an SEO agency or are responsible for generating more traffic for their company’s website, they all have one thing in common: SEOs are extremely busy people.
On-page, off-page, monitoring, reporting, you name it – these are all common activities in an SEO specialist’s daily routine. Activities consuming time faster than pacman eating dots and… ghosts 🙂
So that’s why we thought we could give you guys a hand on saving some precious time by showing you how to put AWR Cloud into the “set it and forget it” mode. This way, you’ll have more time to focus on the optimization work itself.
What you’ll learn:
- on which day(s) of the month the rankings are delivered based on the update frequency selected so you know exactly when to check your account for fresh data
- how to schedule the reports to be automatically sent to your clients on a given date or day of the week
- how to get alerts whenever your websites change their rankings with a given number of positions across all your projects
- how to get a “good news” or a “bad news” report on your keywords performance
- how to integrate AWR Cloud with your own client program
1. Fresh Rankings Retrieval
As you might already know, with our rank tracking service on
steroids geo-located proxy servers from Trusted Proxies, the queries are automatically sent from user-defined locations, the results are retrieved from the search engines and displayed into your account. It’s not like we already have tons of rankings already stored up somewhere and deliver them when requested 🙂
Therefore, you have the power to choose how frequent the rankings are delivered. The default update frequency is set to “weekly” and as long as you don’t select the “on-demand” option and start the rankings retrieval process, the rankings will be automatically gathered.
The rankings are delivered on certain days, as following:
- daily – on each day
- weekly – on each Wednesday
- bi-weekly – on the 1st and 3rd Wednesday of the month (twice a month)
- monthly – every first Wednesday of the month
Changing the update frequency is easy as stealing candy from a baby, from the Websites screen, using the drop-downs from the “Freq. / Update” column:
Switching from an update frequency to a different one will affect the number of resources consumed by the application, but I will not go into detail on how it’s best to configure your account, as we already covered this topic in another article.
2. Sending Reports to Your Clients
You may have clients whom you need to report to monthly, others that expect the reports to be received on Wednesdays each week and so on. Therefore, you need to be organized and trustworthy when it comes to proving your SEO work. You can’t simply ask your customers to come and pick up a report. 🙂
So, to set the reports to be automatically sent in AWR Cloud whenever you like them to, navigate to Reports – Master reports – access one of your existing reports or create a new one from scratch and hit the Settings tab. Then, check the “Send report automatically” option and choose whether you like to set a given day of the week when the reports to be sent (for the Weekly option)…
…or a certain date of the month (for the Monthly option) if the contract with your customers stipulates so. And no worries if a month has 28, 29, 30 or 31 days in case you’re sending the reports the last day of the month as we’ve covered this scenario, as well:
Daily or bi-weekly reports are usually less commonly used, but you’ve got these options, too.
If you’ve already granted your clients access to their assigned projects within your AWR Cloud account, you can select them from a list in the “Recipient users” field. Otherwise, you can type down their addresses, separated by comma, in the “Email” field.
The nice part about having users already invited to your account is that you can customize the message each of them receives when getting the report. You can tell the guys from the eCommerce website you’re doing SEO for that their Wednesday report is ready or the flower shop next door that the monthly rankings have been delivered to their inbox.
To do this, go to the Users menu, click on the user’s URL, uncheck the “Use default email template for report notifications” option and let your imagination run wild. 🙂
Back to the Master Reports menu, in case you’re a “double-checker” (to be read as someone who likes to review the reports before sending them), check the “I must approve the report before it is sent to the client.” option at the bottom of the screen:
3. Overall Monitoring
Usually, rankings only change a few positions from one update to another, depending on the search engines algorithms, the data centers where the results are retrieved from etc.
What if I told you there’s an option which allows you to get notifications only for changes that are relevant to your campaigns? You can do this across all your projects by selecting the changes threshold value within AWR Cloud. In other words, you’ll get notified about situations that really require your attention and actual decision-making.
For instance, you can set a change threshold for keywords moving up or down 4 positions. That way you won’t get bugged by emails with data on projects with tons of keywords whose rankings fluctuate very little. It’s just another automatic setting that can help you focus on what’s really important. Pretty cool, right?
To set the notifications to be sent into your inbox only for the websites whose rankings change with at least “X” positions, go to Settings – Account settings and change the value in the “Changes threshold” field. Also make sure you select between the daily and weekly frequency for these emails and the “New updates only” option from the “Visibility and keywords changes for” drop-down that will appear.
4. Project-Level Monitoring
Discovering the underperforming and overperforming keywords in a sea of rankings might seem overwhelming sometimes. And since you’ve learned how to get info only about the projects where the rankings changed with a given number of position, it’s time to find out how to zoom-in and focus your attention at a keyword level on a certain project.
In other words, get notifications only for the keywords that dropped from top 10, rank higher and so on within a certain project. I suggest creating different reports for good news (containing keywords that rank higher) and bad news (containing the keywords for which your website no longer ranks). For the sake of this example I’ll show you how to do such a report, but you can apply any of the filters that interests you most.
So, navigate to Reports – Master reports, create a new report, add, let’s say the Keyword Ranking section and expand it. Then, select a “good news” option from the “Report filter” drop-down (I’ll select “Moved Up” in this case):
Don’t forget to rename the report to reflect the info it contains, so you can get into an optimal state of mind before opening it 🙂
Then follow the same steps above, but use a different filter (a “negative” one this time) and a different report name for the “bad news” report.
5. Developer API
The idea of setting AWR Cloud on autopilot is to save time. And while this begins into your Cloud account, it continues afterwards, as well. As part of an SEO agency or large multinational brand, you may already be familiar with some in-house client programs well integrated into your workflow.
Syncing the rank tracking app with your customized system can be crucial from a time management perspective: the compatibility between the two, the time invested to learn the first app and onboarding your colleagues, impact on the workflow and so on.
That’s why learning how to manage your projects programmatically through the AWR developer API can make a significant difference to your SEO workflow efficiency. When in doubt, check our online documentation on this topic or contact our support team directly – they’ll be more than happy to answer your questions and suggestions!
It might seem overwhelming at first to configure AWR Cloud to do the job for you, but considering that’s a one-time effort, it’s definitely worth it. I’m not advocating against logging into your account, as there’s a lot of cool stuff you can find there. It’s just that a lot of the routine workload you have is taken over by AWR Cloud. It’s like having an army of minions eagerly waiting to help you 🙂
I’m sure that the yellow little fellas convinced you to set AWR Cloud on autopilot, so it’s time for you to relax. And since you have more spare time now, be my guest and leave your comments below! 🙂