Instagram has become a popular social network among brands because of its ability to drive heaps of engagement.
But everybody won’t get the same levels of engagement. The amount you drive will depend on the content you share, how you share it and other important steps.
Therefore, to help you get the highest engagement on Instagram, I have created this guide for you. Check out all the tips below…
Start creating better photos
To drive engagement on Instagram your main emphasis should be on the photo. Most Instagram users visit the site to look at beautiful photos. So, you should find out what photos your followers want to see and brush up on your basic design skills.
One way to find out what photos your followers prefer engaging with is by creating a survey and asking your followers to take part in it. Make sure you ask all questions related to Instagram photo design in this survey.
An alternative is to experiment with various types of designs and figure out which ones are driving the highest engagement using your analytics.
You can then create similar images in the future.
For Instagram photo inspiration, checkout Etsy’s Instagram account.
They share several creative photos like the one above that promote their products.
Share more entertaining and educative content
It is good to post photos of products on Instagram. Several brands do this regularly and drive both engagement and sales. But most of the photos you post should be educative and entertaining content.
Content drives more engagement and builds trust. Therefore, you should follow the 80/20 rule here. This is where 80 percent of the photos you post should be free content and 20 percent of posts interspersed among them are promotional.
The content you post can range from quote images, photos from your everyday life, beautiful scenery, etc. It should mainly depend on the brand you want to project and what your followers want to see.
A simple type of content any brand can create is quote images. Most people like them and you can find quotes for any niche. There are also general quotes that would suit anybody.
To create your image, start off by finding a good Instagram background photo. The background photo is an important part of an image as Curalate found that images with more background get 29% more likes.
You can take this photo yourself, purchase it or look for a stock photo. Next, upload it onto your favorite online editor. Some, like PicMonkey, have access to their own background photos and templates.
After you choose your background photo, copy and paste the quote, the author of the quote and add your branding. And it should be ready for scheduling.
You can use this technique to create various types of images in minutes on Instagram.
For some ideas on how to create better quote images, checkout PicMonkey’s Instagram account itself.
The regularly post ones like the above. They also publish other types of fun content in the form of photos and videos.
Accompany with captions
Photos are the most important part of your Instagram posts, but the second most important component that people often ignore is the caption. After people check out the photo, their eyes will naturally move on to the caption to learn more about the image.
Hence, you should pay more attention to it and write a well thought out one. If you are promoting a product, include the features and benefits of using it. If you have shared a quote, write about how the quote influences you or write something about the author of the quote.
When you share photos from your personal life you should describe why you took this photo. Sometimes writing short funny lines works. It should mainly depend on what your followers want. Hence, experiment with both long and short captions to see what brings best results.
After you describe the photo you should add a call to action that asks people to like the photo. If you want more comments you can ask a question.
End the caption with lots of hashtags. A study by Trackmaven found that photos with 11+ hashtags drive the most interactions.
These should be a combination of general and specific hashtags relating to the subject.
Instagram users can follow hashtags. Therefore, if you use popular and relevant hashtags in your Instagram posts, more people will see the posts and engage with them.
Here’s a list of the 100 best Instagram hashtags for likes. I like to use it when I quickly need some popular hashtags for my captions.
Team up with influencers
Another way to drive up the engagement of your Instagram business account is by teaming up with influencers. One of the most common ways brands do this is through a sponsored post where they sponsor an influencer to post something on their behalf.
Most influencers have a strong relationship with their followers, hence, when they post your photo it is bound to get a lot of engagement. And if they tag your handle in the description, some of them will follow you and engage with your future posts as well.
Make sure you use a good Instagram analytics tool to find influencers who drive high levels of engagement. Also, only team up with influencers who are relevant to your niche and not just anyone who has a high number of followers.
Another way to team up with influencers is with a takeover. This is where they post everything on your Instagram account for a day or more. Sometimes a takeover can only be one post.
People will enjoy engaging with your Instagram posts more when they feel like part of your community. It shows that you care about them.
There are a couple of simple things you can do to easily build a community. One is by posting user generated content. When you publish photos your customers and followers took, it shows them that their opinion and views matter to you. So, they will engage back with the post with likes and comments.
Now when they reply with comments, you can further strengthen the relationship by replying with your own insightful comments. So reserve time every day to leave meaningful and personalized responses to these comments.
A company that does both, publish user generated content and respond to comments is Buffer.
Make sure you check out some of their user generated photos and responses.
If engagement is very low, one way to quickly boost it is with a contest. Running most contests might take a little extra time to run. But they are worth it because of the high levels of engagement you generate. They can also help you gain Instagram followers quickly.
If you are extremely busy you have alternatives such as ‘like to win’ and ‘like and tag’ contests that can be set up quickly.
Now boost your Instagram engagement
These are all the techniques you can use to boost your Instagram engagement. As you can see, they are a combination of easy to use and sophisticated techniques.
You can start off with the easy to implement straightforward techniques like creating better photos, writing captions and building a community today. Time-consuming techniques like teaming up with influencers and running contests can be gradually incorporated.
What steps do you take to boost your Instagram engagement? Which ones have got you the best results? Please leave your comments below.
Note: The opinions expressed in this article are the views of the author, and not necessarily the views of Caphyon, its staff, or its partners.