SEO professionals have been dealing with “not provided” for almost two years now, but Google’s new secure searches changed this hide and seek game dramatically. With “not provided” keywords reaching more than 95% for most websites, broad traffic metrics seem the only way to measure your progress in the search.
But is this enough to understand the online performance and opportunities of a website? Watch this short video and learn how to get Google organic search traffic data for a complete keyword-level analysis.
Hi everyone and welcome back to Advanced Web Ranking University. Today I’m going to show you how to recover organic search traffic data back from Google and get a complete keyword analysis in a not provided world.
If “not provided” keywords influenced only part of the search traffic data until the end of September, Google’s new secure searches now affect more than 95% of the organic traffic data for most websites.
What exactly does it mean? Simple! When searchers go to Google in browser, they are redirected automatically to the secure search version of the search engine.
This means that the search queries are encrypted, and no analytics tool can actually “see” what terms the searchers used when they landed on your website. Right now, even if your website ranks on the first page for a keyword, you don’t actually know how many visits it drove back to your website. So, how can you make this connection between the high ranking positions of the keywords you target, and the benefits they bring you in terms of traffic?
One way to solve this is using Google Webmaster Tools. The details you see in the Search Traffic -> Search Queries menu include search data coming from encrypted searches. It’s quite easy to apply some of the filters available and see your best performing keywords in the web search, or mobile search.
Just keep in mind that this information is saved only for 90 days, so it’s a good idea to backup your data and download it in CSV files, or save it in Google Docs, so you can access it whenever you need.
For now, this is the most accurate way to see what keywords your visitors are using to find your business online, and ultimately land on your website.
But is this enough to understand the full potential of your keywords?
No. Not until you get this powerful data side-by-side with rankings and search volumes.
And this is very easy to do with the AWR Cloud, by connecting the service with your Webmaster Tools account.
To see your search traffic data here, simply authorize the AWR Cloud to access it first. You can do this from the Settings – Webmaster Tools menu. It will take only a few minutes to gather the search data. Now, just select the new columns in the Keyword Ranking view, and you can easily see how many impressions and clicks your website received in the last month, for each keyword you are monitoring.
If you look at this term, for example, you can see that even if it ranks on the second position and it has a high search volume, it’s not bringing as much traffic as it could. You should probably check the title and meta description for the landing page when this happens, or check the competitor ads that appear for your keyword on the search engine page.
On the other hand, if you look at this term, you can see that it’s driving good traffic even if it’s ranking only on the 5th position. Just imagine the visits you could get in a case like this, if you optimize the landing page a bit more to rank in the first 3 positions.
Making connections like these between different keyword metrics, you’re not only measuring your performance, but you also have the chance to spot the opportunities that your website is missing, and get a good idea on what to focus next in your campaigns.
That’s about it for now! I hope you have enjoyed this video. Thanks for watching!