Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.
Whether you are an experienced SEO Marketer or just decided to enter this business and optimize your own websites, surely you could use some help in gathering, analyzing and displaying ranking data.
Of course, there is the old fashion way of doing things: search in browser and manually compile excel reports, column by column and row by row. But we are in the automation age now, and everything is at hand with SEO tools. Advanced Web Ranking is one of them, and it covers all the gathering, analysis and automatic reporting.
Reports generated with the application will further reflect your efforts to improve positions in the SERPs. The key to easily customize and manage them is flexibility. Changing the rankings sorting and orientation, emailing reports automatically and editing their header and footer are just some of the actions you can perform to make the whole reports generation process more efficient.
This is achieved in AWR with the reports Edit mode, which grants you access to all their customizable sections.
1. Sort and order your rankings
To emphasize the results you want to display, you can group, sort and order them in the Output and layout options.
Let` s say your customer` s website just ranked 1st in Google. To make sure this is the first thing he sees when he reads the report, you will need to sort the data in AWR by the ranking values in the relevant search engine column.
Just click on the Reports menu and press the Edit button next to the name of the report you want to edit (the Overview report in this case). Then simply click on the section name and you will be able to see all its editable fields. Here you can select and sort the specific websites, keywords and search engines you want in your report and order the rankings by the column you choose.
Values from the “Report input” table are only for example purposes. They are not the real values that your keywords and websites have for the search engines selected. To see the real values, you need to Preview or Generate your report.
2. Generate and email your reports automatically
Now that you have your report data sorted just as you wanted it, you can tell AWR to generate the report automatically and then send it to you by email.
For example, let` s say you need to send fresh rankings reports to your customers every Monday at 12.00, and next week you have a planned vacation. Don`t worry about a thing! Let AWR take over the task from your agenda, while you enjoy a fruit cocktail on a sunny beach.
To make sure your reports will be generated automatically once new ranking data has been gathered in the application database, you need to check the “Generate report after each update” check box in the Deploy dialog, from the Save to local file section.
Also, by checking the “Send report by email” check box, from the report section with the same name, AWR will automatically email the report to the recipients you choose, every time it is generated.
The first time you click on this check box, the application will prompt you to fill in the Sender details. This address will be displayed in all emails generated from AWR. Once this is done, you can simply type the emails of your customers in the “Email address – To” grid. They will be automatically added in the Address Book of the application for further use in other reports.
In this section, you can also customize the email subject and add free text to the email body. Just click on “Email settings” and type or copy/paste the text you want your customers to receive along with the rankings report.
3. White label the reports
All reports are created with the title Advanced Web Ranking Report by default. This is not a problem for in-house use. However, when it comes to showing search engines results to your customers, it may not be the best choice for a report title.
With AWR 8.1, the report title can be modified, so the file will contain no indication on the tool with which it was generated. This is done from the Report Settings section. Just click in the Report title box and type the text you need.
Here you also have available a right click mechanism for appending the project name, date and time to the report title or to the file name. This is useful for easily tracking and sorting the report files.
For your reports to have a more professional look, you can use the Header and Footer templates feature to add yours and your customer` s information. To do this, check the “Use header and footer template” check box from the Report settings section of the report. If there are none currently available for selection, you can create a new header and footer template with the name, website and logo details you need.
4. Set filters and triggers
Reports can be automatically triggered when certain conditions are met. This is a strong feature in AWR and it takes just a few steps to see it in action.
You can either use the predefined conditions, or you can create more complex filters and triggers using different operators that are available in the application. To do this, just click on the Define button in the Filters drop down and enter the New Filter wizard.
For example, you can instruct AWR to send an email alert whenever keywords in your project moved out of Top 10. This means two conditions have to be met at the same time. So, for this trigger you need to choose the “Moved Down” condition in the dialog, select the ‘AND’ operator and then define the position value limit for the trigger to be activated.
With this trigger set, you only need now to make sure the report will be generated after each new update.
These are some of the most used customizations you can apply to AWR printable reports to make them look just as you want and automatically email them to your customers.
Just think about it! You only set your preferences once, and your work is done. All the rest is AWR` s job to generate and email the ranking reports to your recipients, while you are on the beach and work on your tan.
I hope you have enjoyed reading this post and I am looking forward to reading some of your user experience tips in the comments section below.