Found a nice, stylish hat and feel the need to share your thoughts? Well, what are you wanting for? Log into your fashion blog and start writing!
Whereas only six years ago the word “blog” was hardly present in our day to day life, today it seems that nearly everyone is managing a site for a variety of reasons. Some to sell their products, some to promote their services and some just to share their knowledge about things they really love.
So, if you have a topic that you are avidly posting about, congratulations! However, simply maintaining a static blog presence is not nearly enough to drive visitors and convince them to take part in whatever activity you are involved.
To convert visitors into contributing participants, you need a proactive approach. A few simple steps that I will share below can help you bring your blog to life thorough insight and actively engaging your audience.
Focus on building trust
Your blog’s main focus should remain on building your visitors’ trust as opposed to trying to sell them a certain product or service.
Many bloggers fail to make this distinction and often suffer the loss of many readers who would otherwise be quite interested in the information they found on those blogs. By catering to visitors without having them feel as if they are being constantly bombarded with banner ads and clickable links, you can expect to increase your conversion rate substantially.
A blog that I am really fond of, and would like to mention as an example in this article, is Copyblogger. They have built a strong community and the content they create is of great educational value to anyone planning to ever start writing.
Provide your readers with an email subscription
There are two main advantages in taking this step: you help your readers reach more easily the content that you are posting, and you get the chance to create a bond individually with each subscriber.
What you need to understand is that many of those who are interested in what you have to say may not have the time to navigate every day to your pages. By providing them with email updates, they can stay in pace without having to physically visit your homepage. Plus, many visitors will interpret the choice of a subscription as a way to feel more connected to your actions. Therefore, they are more likely to actively engage in any discussions posted.
Use relevant calls to action
One of the hallmarks of an engaging visitors on an active blog is featuring text and calls to action that are both inspiring and relevant.
Simply stated, there is a considerable difference between a post merely stating “why is this” and a post with a “how to” approach and a call to action that causes readers taking some action. Ultimately, this can help create leads and further convert them into subscribers or customers, which should be the intent of any piece of content from the onset.
A good example is Joe Pulizzi‘s e-book “100 Content Marketing Examples”. It does contain 100 great content marketing examples, delivering successfully what the call to action promises.
Promote your own stuff
While most blogs contain some form of ads, you need to keep in mind that the space usually designated for advertising on a page is limited. You can’t have a web page filled with ads and expect it to convert. So, why not use this space to promote your own events and offers that are directly correlated with your activity.
What you could do is display popups in your article prompting readers to subscribe to your blog. Here is an example from a web design site using Lead Converter to create this popup.
Readers are much more likely to take action when encountering relevant offers rather than disparate advertisements.
Always know if your efforts are paying off
Ultimately, these actions are only as effective are your ability to modify them on-the-fly, should the need arise. It is essential that you constantly endeavor to gauge certain metrics to ascertain as to whether any adjustments need to be made.
Of course, you can adjust the pace at with which you run these analyses according to the total traffic you get. For example, for a blog with 3,000 + visitors per month, weekly analysis of the traffic details and conversion rate would be just enough.
By following these few simple steps and being prepared for your visitors when they reach your blog, it is much easier to engage them and convince them to take action.
I hope you enjoyed reading this article and I look forward for your thoughts shared in the comments section below.
Photo credit: Notionscapital