Content marketing is the most important part of your digital strategy. While plenty other factors shape online campaigns as well, in order to succeed in the digital space, you absolutely need compelling, shareable copy, social media posts, white papers, etc.
Of course, content isn’t just about posting something on Facebook. From research, creation and distribution to promotion and analytics, the number of facets involved in marketing your content can be overwhelming.
Fortunately, there’s no shortage of tools available to help you. Here’s a list – broken down by category – of online services designed specifically for content marketers. Some are new, some are classics. All are worth exploring.
If you create a lot of long-form content, you’ll find Penflip to be of great help. Using its focused, minimalist design, you can continuously work on blogs, ebooks and more over time.
The service also lets you collaborate easily with others, allowing multiple people to edit and contribute to a document, while tracking revisions history. You might also be enchanted by its easy drag-and-drop chapter management, equation integration, images, footnotes and more.
Visuals can be highly effective assets of your content marketing strategy. Visual.ly lets you create spectacular infographics and data visualizations, and if you don’t have the resources to create your own imagery, browse the website’s library of over 30,000 pre-designed infographics for inspiration.
You can also take advantage of its video and web experience services to help implement your own content strategy.
Google’s Keyword Tool
While Google has recently put less emphasis on the value of specific keywords, you can still use the tool for inspiration. One of the oldest and most reliable resources for content ideas, Google’s Keyword Tool shows you common search queries related to your business. Based on what people are interested in, you can create blogs, videos, social media content and more while using important key phrases to increase traffic.
Feedly aggregates content from around the web into one, customizable feed. It’s been touted as a replacement for Google Reader (R.I.P.) for good reason. 15 million readers use the service to keep track of updates to their favorite blogs and websites.
Marketers can use Feedly to stay on top of relevant industry news, participate in a trending topic, and draw inspiration for their own content.
Have a question about a particular topic? Are you an experienced thought leader? Quora is a meeting place for the curious and the informed.
For marketers, it’s a great resource to network with colleagues and top industry professionals, while also allowing you to prove your own savvy by helping other people. If you spend enough time on it, you start to notice common questions and concerns, which you can convert into content.
Want to stay current but feel a bit overwhelmed by the massive volume of content online? Alltop may be the right source for curation. The news aggregation service lets you manage your own feed and choose your interests from suggested popular topics, or simply flip through topic areas such as work, health, culture, tech, etc.
Additionally, it displays recent headlines from major publications on its homepage if you just feel like browsing the news.
Find content creators
Businesses with high content demands and limited staff may not have the time or resources to churn out material on a regular basis. That’s where Scripted comes in.
The website pairs companies with freelance writers whose collective experience covers everything from blog posts to website copy, social media posts, product descriptions and more. All you have to do is post your assignment and writers will claim and submit their work to you for review within 5 business days.
Ebyline seeks to streamline the freelance process, promising businesses to find the perfect freelance writer in their vetted database. The platform also allows you to correspond with your freelance team and manage payments all through their interface. It’s a one-stop-shop.
The freelancers on Elance cover a broad range of services. Rather than just writers, many of the site’s 2 million freelance members also include designers, programmers, marketers and more. The site allows you to easily browse people’s profiles and portfolios, and provides a virtual workroom through which team members can collaborate.
Edgar is a social media publishing app founded on the idea that a piece of content is worth more than a single post. The service lets you schedule, categorize, and re-use content across social media to reach as many followers as possible.
The result is a library of organized content that is automatically recycled after all new content has been published. Edgar’s service starts at $49 / month, but comes with a free trial.
Papershare is a robust cloud-based promotional tool. In addition to distributing across multiple channels, it also keeps sales teams in the loop by alerting them when content is published.
One of its most useful features is CRM integration. Leads generated from your content can be added to Salesforce or other automation platforms, consolidating some of the disparate tracking involved in a content strategy.
PR Newswire is a content distribution service that touts its massive reach. It provides users with access to 200,000 media points and 10,000 websites to maximize on and off line efficacy.
Additionally, you can turn your dry press release into a full multi-media experience with images, video, landing pages and even Twitter integration. The service also includes measurement tools to see where your release was published, the number of readers, and resulting backlinks.
Content marketing success often depends on relationships. A great way to establish your brand and increase traffic to your content is by connecting with influencers in your industry.
Traackr makes that networking process easier. It allows you to identify relevant influencers in your industry, nurture key relationships and plan initiatives. Additionally, its analytics suite can prioritize outreach and measure the impact of influencer engagement with specific metrics.
Buzzsumo allows you to identify which content is being shared the most, and just as importantly, who shared it. You can thus compile lists of influencers with high engagement and network with those that are most relevant and important to you.
Additionally, to further enhance your influencer tracking, Buzzsumo lets you see who linked to an article, while also providing customizable content alerts and content analysis reports around a specific topic. Its plans range from $99 through $499 / month.
Buzzsumo (again) also helps you with competitive analysis and shows you how your content is performing against that of your competitors via social media engagement and more.
Woopra seeks to provide businesses with detailed information about their online audience in real time, and allows brands to track their visitors’ behavior across multiple devices.
Using an activity timeline, you can determine your users’ habits and preferences online, and better tailor your content marketing directly to them. In addition to providing comprehensive user profiles, Woopra’s analytics suite includes segmentation, funnels, retention and more.
Social Bakers is a social media content tracking tool. Its marketing suite provides data, insights and competitor analysis so that you always know how your social media efforts are performing. Its dashboard lets your create, review and publish content, respond to fans, optimize campaigns, and monitor relevant conversations on social for your brand.
In addition to its marketing software, Social Bakers also offers a couple of free tools that are worth checking out for tracking shareable content and managing Facebook contest entries.
For sales funnel tracking, you might consider SqueezeCMM’s specialized analytics platform. It allows you to establish conversion funnels to monitor whether or not your audience is going from point A to point B and uncover the reasons why they drop out. But more importantly, with its content dashboard you can take advantage of performance insights to build your message on and thus focus on creating effective content.
What tools do you use in your content marketing routine? Share your favorites with us in the comments section below.
Note: The opinions expressed in this article are the views of the author, and not necessarily the views of Caphyon, its staff, or its partners.