Meta Tags in 2021: Why are They Important in SEO?
Meta Tag Definition: What Are Meta Tags? Meta tags are part of the HTML tags that describe your…
How to Target, Optimize and Track Rankings for ‘People Also Ask’ (PAA)
The increasing variety of Google’s SERPs sometimes feels intimidating for SEO professionals and business owners alike, but it…
Keyword Difficulty: Choose The Keywords You Can Rank For
Although it’s been used by SEOs in their keyword research processes for more than a decade now, Keyword…
LSI Keywords: What are They and What to Use Instead
LSI keywords is a concept that has become immensely popular with SEOs over recent years. So much so…
16 Essential SEO Metrics You Need to Keep Track Of
When it comes to metrics for SEO, you have plenty of options. But knowing the available metrics and…
Tracking SEO: How to Track and Measure SEO Performance
Tracking SEO is a vital part of the ongoing management of a site. It isn’t just about the…
Semantic Search: How to Integrate it into Your SEO Strategy
Semantic search has been a popular topic of conversation for years – and for good reason, as it…
Pixel Position and Visibility Distribution – Essential Metrics for Modern Rank Tracking
Among plenty of other things, 2020 has been the year when tracking search engine rankings took a turning…
International SEO: Your Guide to Getting Ahead of the Competition
When you hear the term international SEO, what do you think of? A common answer is translating content…