Category: Search Engine Optimization

How Thomas Cook Found & Fixed Duplicate Content Cross Domains with AWR

At Thomas Cook Belgium, Floris Gouw and his dedicated team are in charge of the technical SEO aspects for two domains: thomascook.be and neckermann.be. “Rank tracking for us is an important metric for measuring the success of our (technical) SEO changes/implementations. With the day-by-day / week-by-week comparisons we can discover the impact of several changes … Continue reading "How Thomas Cook Found & Fixed Duplicate Content Cross Domains with AWR"

[AWR Update] SERP Features Visibility for New Click Opportunities

This week AWR has pushed another update that I think you’ll be quite excited to try. It concerns the SERP Features data already available in the app, with some extra metrics and ways to slice those numbers. Measuring SERP Features over time doesn’t only offer you an idea of their increasing importance and occurrence, but … Continue reading "[AWR Update] SERP Features Visibility for New Click Opportunities"

Voice Search: SEO in the Age of Conversational Interfaces

Twenty percent of searches in Google’s mobile apps and on Android are voice searches and many of us talk to smart speakers and similar devices every day. Seventy-one percent of smartphone users in the 18-29 age group use mobile personal assistants. In 2017, there were an estimated 33 million voice-first devices in use. Search engine … Continue reading "Voice Search: SEO in the Age of Conversational Interfaces"

How to Develop a Systemic Plan for Scaling Your SEO Agency

They say that the first million is the hardest. This is especially true for SEO agencies. Starting out and landing a few early clients is (relatively) easy. The SEO market is immense and there are countless resources like this blog to help you out. But growing from a small team to a seven-figure business requires … Continue reading "How to Develop a Systemic Plan for Scaling Your SEO Agency"

3 Reasons Site Traffic Can go to Hell & What You Should do Instead

There is something seriously wrong with the way websites approach their SEO goals. This is true even for companies looking to create inbound leads for the first time. Let’s take the landing of the Neil Patel Blog. Neil Patel needs no introduction and he is arguably one of the best online marketers around. Why is … Continue reading "3 Reasons Site Traffic Can go to Hell & What You Should do Instead"

Key Takeaways from Google’s Latest Algorithm Update

On 1st August 2018, Google announced a broad search algorithm update, which lead to a frenzy of SEO communities and forums reporting of ranking and traffic fluctuations. Whilst Google updates its algorithm on pretty much a daily basis, this was considered a significant update and the third main update this year. In fact, some SEO … Continue reading "Key Takeaways from Google’s Latest Algorithm Update"

How to Lower the Bounce Rate & Increase the CTR to Boost Rankings

If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some very good signals. Google loves nice content on websites – and there are no better signals than engaged users on a specific site. The bounce rate doesn’t have a direct effect on SEO, but indirectly … Continue reading "How to Lower the Bounce Rate & Increase the CTR to Boost Rankings"

Build Progressive Web Apps That Don’t Destroy Your SEO

Traditional web applications render HTML on the server. WordPress, Magento, Ruby on Rails, and most common web applications and frameworks work this way. Server-side rendering is ideal for SEO: complete pages are delivered to browsers and crawlers alike and, from the client’s perspective, navigation looks much the same as on a static site. Over the … Continue reading "Build Progressive Web Apps That Don’t Destroy Your SEO"

Meta Tags in 2018: Why are They Important in SEO?

Meta tags are part of the HTML tags that describe your page content to search engines and website visitors. The Meta tags appear only in the page’s code and anyone can check them via source code (Ctrl+U). In short, Meta tags are key things for all search engines that appear in the HTML code of … Continue reading "Meta Tags in 2018: Why are They Important in SEO?"

Advanced Web Ranking – New Release

It’s an exciting time for us, a new beginning with a tool that we’ve grown (and grown together with) for the past 5 years. After some consideration, we came to the conclusion that the core concept of AWR Cloud deserved a new approach that would bring it closer to how SEO and marketing are being … Continue reading "Advanced Web Ranking – New Release"