Category: Search Engine Optimization

7 Takeaways From the Advanced Search Conference in London, 2019

Top marketers and SEOs discussed and debated the latest SEO trends and Google updates to be considered for 2019 – all in just one day in London, February 13th. In 2019, SEO tends to have gotten a little more technical, since factors such as page speed and ease of crawlability are increasingly correlated with high … Continue reading "7 Takeaways From the Advanced Search Conference in London, 2019"

Advanced Web Ranking’s Early Spring SEO Conferences Schedule

We’re busy enough preparing our bags and wrapping stuff up for the first round of conference events this year! The AWR team will be joining three of the most popular SEO and SEM conferences in Europe, as follows: The Search Conference in London – February 13th, 2019 SMX Munich – April 2-3, 2019 Brighton SEO … Continue reading "Advanced Web Ranking’s Early Spring SEO Conferences Schedule"

Updated AWR Metrics and Niche Search Engines Added

We’re kicking off the new year with a fresh AWR update that includes a new Organic CTR report, cool new search engines and a set of metric fine-tunings, that we’ll go through in this article. These updates will impact particular types of AWR users, so make sure to read on if any of these cases … Continue reading "Updated AWR Metrics and Niche Search Engines Added"

How Thomas Cook Found & Fixed Duplicate Content Cross Domains with AWR

At Thomas Cook Belgium, Floris Gouw and his dedicated team are in charge of the technical SEO aspects for two domains: thomascook.be and neckermann.be. “Rank tracking for us is an important metric for measuring the success of our (technical) SEO changes/implementations. With the day-by-day / week-by-week comparisons we can discover the impact of several changes … Continue reading "How Thomas Cook Found & Fixed Duplicate Content Cross Domains with AWR"

[AWR Update] SERP Features Visibility for New Click Opportunities

This week AWR has pushed another update that I think you’ll be quite excited to try. It concerns the SERP Features data already available in the app, with some extra metrics and ways to slice those numbers. Measuring SERP Features over time doesn’t only offer you an idea of their increasing importance and occurrence, but … Continue reading "[AWR Update] SERP Features Visibility for New Click Opportunities"

Voice Search: SEO in the Age of Conversational Interfaces

Twenty percent of searches in Google’s mobile apps and on Android are voice searches and many of us talk to smart speakers and similar devices every day. Seventy-one percent of smartphone users in the 18-29 age group use mobile personal assistants. In 2017, there were an estimated 33 million voice-first devices in use. Search engine … Continue reading "Voice Search: SEO in the Age of Conversational Interfaces"

How to Develop a Systemic Plan for Scaling Your SEO Agency

They say that the first million is the hardest. This is especially true for SEO agencies. Starting out and landing a few early clients is (relatively) easy. The SEO market is immense and there are countless resources like this blog to help you out. But growing from a small team to a seven-figure business requires … Continue reading "How to Develop a Systemic Plan for Scaling Your SEO Agency"

3 Reasons Site Traffic Can go to Hell & What You Should do Instead

There is something seriously wrong with the way websites approach their SEO goals. This is true even for companies looking to create inbound leads for the first time. Let’s take the landing of the Neil Patel Blog. Neil Patel needs no introduction and he is arguably one of the best online marketers around. Why is … Continue reading "3 Reasons Site Traffic Can go to Hell & What You Should do Instead"

Key Takeaways from Google’s Latest Algorithm Update

On 1st August 2018, Google announced a broad search algorithm update, which lead to a frenzy of SEO communities and forums reporting of ranking and traffic fluctuations. Whilst Google updates its algorithm on pretty much a daily basis, this was considered a significant update and the third main update this year. In fact, some SEO … Continue reading "Key Takeaways from Google’s Latest Algorithm Update"

How to Lower the Bounce Rate & Increase the CTR to Boost Rankings

If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some very good signals. Google loves nice content on websites – and there are no better signals than engaged users on a specific site. The bounce rate doesn’t have a direct effect on SEO, but indirectly … Continue reading "How to Lower the Bounce Rate & Increase the CTR to Boost Rankings"