The start of the New Year has been awash with talk of the impending switch to the mobile-first index. Although it has been on the radar since November 2016, this year is when the mobile-first index is expected to be rolled out to all sites. So, are you ready? 2018 is going to be the … Continue reading "How to Optimize for the Mobile-first Index"
Hey, everyone! How’s the new year treating your marketing efforts so far? For us, it’s been quite busy behind the scenes with launching a redesigned AWR product – which, coincidentally (or not!) brings a new perspective to SEO reporting. The super-post you’re reading right now is a small project we started at the end of … Continue reading "SEO Reporting in 2018 and Beyond – Experts’ Roundup"
83 billion dollars was spent on ads this year. This number is expected to rise every year. It’s because digital ads work. If you’re in a hurry to increase traffic and revenue, they offer the quickest respite. But ads won’t automatically start bringing in a positive ROI just because you put them out there. Certain … Continue reading "5 Ways to Get Maximum ROI from Digital Ads"
As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"
As an SEO consultant, I hear all manner of concerns relating to site ranking. However, one of the last to be mentioned, if at all, is the ‘spider trap.’ With so much focus given to great content, acquiring links and creating a dynamic social network, the importance of the web crawler is often overlooked. We … Continue reading "Avoid the SEO Spider Trap: How to Get Out of a Sticky Situation"
Google has rolled out a new security standard this month, and site owners, as well as SEO experts, may notice a significant dip in their search ranking if they don’t make changes to their site now. With the new Google Chrome 62 update, the search engine will mark any HTTP page that contains a form … Continue reading "Update Your Site Before Google Chrome 62 Kills Your Rankings"
I’ve worked with a lot of local businesses, and most of them are really old school. Take dentists, for example. The profession is one that makes much use of modern technology, and the average dentist has no problem operating complex machinery that me or you would be mystified by. Unfortunately, this same level of tech … Continue reading "7 Fundamentals of Local SEO That Still Matter in 2018 (and Beyond)"
It’s time to shift gears. Trust me when I say just being mobile-centric is not enough to drive traffic to your site. With the Millennial population reaching miracle proportions, it’s equally important for you and your neighboring sites to have millennially-aligned strategies baked into your sites right from day one, if traction and traffic is … Continue reading "How to AMP Up Your Mobile SEO for Millennial Onslaught"
Own a profitable business at the click of a button. A website with quality content, steady traffic, and consistent monthly revenue – sounds too good to be true? Well it doesn’t have to be – there are plenty of high-quality sites for sale on the web. Whether you are looking for tech websites, eCommerce businesses, … Continue reading "How to Find Good Niche Websites to Buy & Sell"
In the San Francisco area, beta testing of the Google Guarantee program has been launched for some service providers and contractors. The idea is that Google wants to show consumers the best results. And by “best” they mean legit. Towards the end of 2016 it was reported that locksmiths and plumbers in San Francisco were … Continue reading "Is the Google Guarantee a Direct Competitor to Existing Review Sites?"