Last week, I wrote a guide for Moz on Google Penalty Removal, it was very heavily focused towards manual penalties and covered each of the steps we go through when a new client comes to us requesting help. One of the most important sections of having an unnatural links penalty revoked by Google is the … Continue reading "Writing a Reconsideration Request For Manual Google Penalties"
This week, our guest contributor, Brian Dean from Backlinko, was kind to answer a few questions for us and let us have a sneak peak into his work routine. If you can’t go to Berlin to meet Brian, this is your chance to gain some knowledge from him. For those of you who don’t already … Continue reading "How SEO Expert, Brian Dean, Does Link Building [Interview]"
It’s one of the most common questions that I get from clients and Backlinko readers: “How do I know if a link is going to make a difference in my search traffic?” In my experience, PageRank is one of the worst ways to figure that out. Why? Easily gamed Only updated a few times per … Continue reading "Forget PageRank: A Link Metrics Checklist for 2013 (and Beyond)"
Online marketing is becoming increasingly exciting. As Google rolls out updates promoting quality over spam, we as marketers can really start to earn our job titles. Whether that’s through digital PR, content marketing or modern link building, the opportunities for us have never been more diverse. Now the search engines are saying “We don’t want … Continue reading "A 2013 Approach to Inbound Marketing"