Case Study: 5 Creative Link Building Campaigns

When it comes to link building, a little blue sky thinking can go a long way. The benefits of creative link building can be manifold, from increasing the authority of your website to boosting brand awareness. And, crucially, you’ll be getting links which your competitors will struggle to obtain! An unconventional approach can be especially … Continue reading "Case Study: 5 Creative Link Building Campaigns"

Why SEO and Link Building Should No Longer Be Stigmatized

For reasons that still slightly confuse me, link building – and the process of search engine optimization (SEO) in general – is still stigmatized in some circles. If you’ve spoken to business owners and marketers regularly about the state of online marketing, invariably it’s come up for you as well; you’ll encounter people who believe … Continue reading "Why SEO and Link Building Should No Longer Be Stigmatized"

Rank Your Brand: Strategic SEO Link Building for 2016

Match the right link building method to the right site to maximise link potential and minimise wastage. Here are the best link building strategies that actually work, tried and tested by successful SEOs building links right now. We will cover a wide range of SEO techniques in this guide, both white hat and black hat, … Continue reading "Rank Your Brand: Strategic SEO Link Building for 2016"

5 Ways to Reduce Your Link Building Costs (And Still Get High-Quality Links)

Modern link building requires a strategic and delicate balance. The days of manual link placement are over, and in their place is an era where link quality means far more than link quantity. One good link is worth potentially more than hundreds of low-quality ones, and a pattern of bad links can actually set back … Continue reading "5 Ways to Reduce Your Link Building Costs (And Still Get High-Quality Links)"

Modern Link Building Includes Only 3 Viable Tactics: Here They Are

Few online marketing strategies have gone through as radical an evolution as link building. What originally started as a cut-and-dry, quantity-based strategy almost guaranteed to increase your rankings has turned into a much more complex system thanks to Google’s sophisticated, ever-advancing Penguin update. But here’s a secret about modern link building you may not be … Continue reading "Modern Link Building Includes Only 3 Viable Tactics: Here They Are"

The Link Building Myth Holding Your SEO Strategy Back

In the world of SEO, few strategies are as widely discussed as link building. Personally, I think it has to do with the semantics of the phrase and the history of the tactic more than the modern approach, but I’ll be visiting that idea shortly. This is a significant topic because external links are the … Continue reading "The Link Building Myth Holding Your SEO Strategy Back"

The Healthy Philosophy Behind Link Earning

There are people who would say that because I’m a link builder, I don’t believe in link earning. I’m not shy, so you’ll know when I don’t believe in something: trickle down economics, aliens at Area 51, George Clooney’s range as an actor, etc. But I do believe in link earning. I just don’t believe … Continue reading "The Healthy Philosophy Behind Link Earning"

Is Google Reversing Its Policy on Link Building?

Link building has been one of the most hotly debated issues in the SEO community for the past few years, and now it appears that Google itself is reversing its position on whether the strategy is acceptable as a means of increasing organic search rankings. The controversy started in the SEO community back in 2012, … Continue reading "Is Google Reversing Its Policy on Link Building?"

4 Email Alerts For Finding Link Earning Opportunities

I often hear people say link building is “hard”, “time consuming”, or “expensive”. But what if I told you that instead of spending lots of time trying to get people to link to your website, that instead you get an email in your inbox when a linking opportunity arises! By creating alerts, it is like … Continue reading "4 Email Alerts For Finding Link Earning Opportunities"

How to Leverage Seemingly Unstoppable Content Scraping

Someone scraped your content, and you need to take them down. I bet you will try to: File a DMCA complaint Report to Google Block his IP address Report to his web host Report to his ISP But for how long can you do that? You may be able to do it for dozens, or … Continue reading "How to Leverage Seemingly Unstoppable Content Scraping"