How to Optimize for “Searcher Task Accomplishment”

As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"

4 Steps to Finding Untapped, Low Competition Keywords

The overall success of SEO is heavily related to keywords. The fact is that most digital marketers are using the same arsenal of tools to research and select their keywords, such as Google Keyword Planner or SEMRush, resulting in the same words being targeted for multiple companies and higher difficulty in ranking for popular industry … Continue reading "4 Steps to Finding Untapped, Low Competition Keywords"

How to Do Keyword Research for Your YouTube Videos

If you’re not using video as a content marketing tool, you’re losing out. In a recent study by Cisco, it was estimated that global internet traffic from videos will constitute 80% of all internet traffic by 2019. With the widespread adoption of high-speed internet (and in recent years, mobile internet), people can finally fulfill their … Continue reading "How to Do Keyword Research for Your YouTube Videos"

Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?

We could make you try and guess the right answer by the end of the article. But to prove our point, we’ll say it right here, at the very beginning – no. That’s it! You don’t always have to follow writing rules to be a successful blogger. But if you want to be a successful … Continue reading "Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?"

Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account

When it’s time to decide what pages to promote through link building, do you have a solid strategy? Many of us have been trained to dig for good keyword ranking opportunities and base our SEO promotion strategies there. Do you have pages that are on the cusp of page one for a given keyword? Point … Continue reading "Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account"

Google Featured Snippets – What Makes Them Appear

Chances as you’ve already asked yourself this – how can I mark my page in featured snippets? The short answer is – you can’t. Google programmatically determines if a page contains a good answer to the user’s question (query), and displays the result as a featured snippet. This is precisely what we found in our … Continue reading "Google Featured Snippets – What Makes Them Appear"

Why Your Keyword Strategy Is Incomplete, Inefficient, and Missing the Mark

A keyword strategy serves as the original base for any Search Engine Optimization (SEO) campaign to launch from. When built correctly, keyword strategies help businesses and brands understand how to: Build out a website that aligns with their target audiences’ top of mind awareness Develop a hierarchy of services, products, and/or information Create a user … Continue reading "Why Your Keyword Strategy Is Incomplete, Inefficient, and Missing the Mark"

How to Uncover Conversion Focused Keywords Using Quora and Reddit

Your keywords are the heart and soul of your SEO strategy. Without a set of high volume, low competition keywords, all the links you build won’t make a dent in your traffic. The trouble is, finding high quality keywords is hard. Most keyword tools don’t do a great job of finding long-tail, conversion-focused keywords. Even … Continue reading "How to Uncover Conversion Focused Keywords Using Quora and Reddit"

5 Ways Keyword Research Has Changed Over the Last 10 Years

Keyword research has long been a staple ingredient of the search marketer’s arsenal; providing new ideas for keywords, data on volume and competition, and of course, bottom-line feasibility. Ten years ago, any effective SEO campaign started with a strong set of keyword research (KWR) to guide the strategy. You’d pull the data straight from Google, … Continue reading "5 Ways Keyword Research Has Changed Over the Last 10 Years"