On 1st August 2018, Google announced a broad search algorithm update, which lead to a frenzy of SEO communities and forums reporting of ranking and traffic fluctuations. Whilst Google updates its algorithm on pretty much a daily basis, this was considered a significant update and the third main update this year. In fact, some SEO … Continue reading "Key Takeaways from Google’s Latest Algorithm Update"
By now, you almost certainly know that one of the main expectations of the modern consumer is for the interactions they have with their favorite brands to be authentic. Whether engaging with a company’s customer service and support teams, or being marketed (or even sold) to, it’s generally understood that the modern customer wants said … Continue reading "How the GDPR Will Affect Conversational Marketing"
When it comes to getting the word out about your new book, an article, or your latest blog update, how do you proceed? If you are like a lot of writers, the first thing you will do is to post the link on your social media pages. After all, social media marketing has eclipsed all … Continue reading "How Email Can Skyrocket Your Career as an Author"
Instagram is huge right now, and successful brands have long since started to notice. Believe it or not, Instagram is more than just a place to share photos with your friends. It’s a powerful marketing tool and a lucrative sales channel. With over 800 million active users, Instagram is one of the most popular social … Continue reading "How to Turn Your Instagram Page into a Branding Channel"
YouTube is not only a social network, it is THE video social network. It also happens to be the second largest search engine. If we match those two statements with the rise of video as the most engaging type of content on the internet today, optimizing every video to rank high on YouTube should be … Continue reading "Building a Winning Video SEO Strategy for YouTube"
Instagram has become a popular social network among brands because of its ability to drive heaps of engagement. But everybody won’t get the same levels of engagement. The amount you drive will depend on the content you share, how you share it and other important steps. Therefore, to help you get the highest engagement on Instagram, … Continue reading "How to Boost Your Instagram Engagement"
As a professional, you don’t work only for the benefit of your company but also build your personal reputation along the way. It basically means that you are trying to build a self-brand and position yourself as one of the key opinion leaders in the industry. This is very important because it raises your authority … Continue reading "How to Write Your Personal Brand – Online Tools and Hacks"
There are a number of challenges franchisors encounter, especially when it comes to local marketing efforts. The digital marketing disconnect between franchisees and franchisors can be subtle, or an issue larger than the franchise itself. Jason Decker of Search Engine Land explained that “Many franchises are not doing these three things”, including a fourth that … Continue reading "4 Challenges Franchisers Face When Creating Digital Marketing Strategies"
If you think email marketing is no longer effective or relevant, you’re doing it wrong. Effective email marketing is a powerful method to grow your startup business. In fact, it can generate quality leads, boost your bottom line and increase brand awareness. However, to get the most out of email marketing, you need to follow … Continue reading "7 Effective Email Marketing Trends That Will Boost Your Startup Business"
The advent of that little Answer Box on top of Google’s Search Engine Results Page has created a coveted spot that any website would ruthlessly fight to have. It’s even better than making the first search result – it’s bringing people directly to snippets of your content with a teaser that will drive them directly … Continue reading "5 Strategies to Get Your Website Featured in the Google Answer Box"