At Thomas Cook Belgium, Floris Gouw and his dedicated team are in charge of the technical SEO aspects for two domains: thomascook.be and neckermann.be. “Rank tracking for us is an important metric for measuring the success of our (technical) SEO changes/implementations. With the day-by-day / week-by-week comparisons we can discover the impact of several changes … Continue reading "How Thomas Cook Found & Fixed Duplicate Content Cross Domains with AWR"
Twenty percent of searches in Google’s mobile apps and on Android are voice searches and many of us talk to smart speakers and similar devices every day. Seventy-one percent of smartphone users in the 18-29 age group use mobile personal assistants. In 2017, there were an estimated 33 million voice-first devices in use. Search engine … Continue reading "Voice Search: SEO in the Age of Conversational Interfaces"
Social media is no more a nice-to-have strategy for businesses these days. It’s become a necessity. And why shouldn’t it be? Customer Engagement. Leads. Conversions. Google Rankings. There’s so much riding on social media’s shoulders these days. There’s so much at stake. Not surprisingly, both big and small businesses are punching above their weight to … Continue reading "12 Low-Budget Yet Solid Strategies to AMP Up Your Social Media Game in 2018"
On 1st August 2018, Google announced a broad search algorithm update, which lead to a frenzy of SEO communities and forums reporting of ranking and traffic fluctuations. Whilst Google updates its algorithm on pretty much a daily basis, this was considered a significant update and the third main update this year. In fact, some SEO … Continue reading "Key Takeaways from Google’s Latest Algorithm Update"
By now, you almost certainly know that one of the main expectations of the modern consumer is for the interactions they have with their favorite brands to be authentic. Whether engaging with a company’s customer service and support teams, or being marketed (or even sold) to, it’s generally understood that the modern customer wants said … Continue reading "How the GDPR Will Affect Conversational Marketing"
When it comes to getting the word out about your new book, an article, or your latest blog update, how do you proceed? If you are like a lot of writers, the first thing you will do is to post the link on your social media pages. After all, social media marketing has eclipsed all … Continue reading "How Email Can Skyrocket Your Career as an Author"
Instagram is huge right now, and successful brands have long since started to notice. Believe it or not, Instagram is more than just a place to share photos with your friends. It’s a powerful marketing tool and a lucrative sales channel. With over 800 million active users, Instagram is one of the most popular social … Continue reading "How to Turn Your Instagram Page into a Branding Channel"
YouTube is not only a social network, it is THE video social network. It also happens to be the second largest search engine. If we match those two statements with the rise of video as the most engaging type of content on the internet today, optimizing every video to rank high on YouTube should be … Continue reading "Building a Winning Video SEO Strategy for YouTube"