YouTube is not only a social network, it is THE video social network. It also happens to be the second largest search engine. If we match those two statements with the rise of video as the most engaging type of content on the internet today, optimizing every video to rank high on YouTube should be … Continue reading "Building a Winning Video SEO Strategy for YouTube"
Instagram has become a popular social network among brands because of its ability to drive heaps of engagement. But everybody won’t get the same levels of engagement. The amount you drive will depend on the content you share, how you share it and other important steps. Therefore, to help you get the highest engagement on Instagram, … Continue reading "How to Boost Your Instagram Engagement"
As a professional, you don’t work only for the benefit of your company but also build your personal reputation along the way. It basically means that you are trying to build a self-brand and position yourself as one of the key opinion leaders in the industry. This is very important because it raises your authority … Continue reading "How to Write Your Personal Brand – Online Tools and Hacks"
There are a number of challenges franchisors encounter, especially when it comes to local marketing efforts. The digital marketing disconnect between franchisees and franchisors can be subtle, or an issue larger than the franchise itself. Jason Decker of Search Engine Land explained that “Many franchises are not doing these three things”, including a fourth that … Continue reading "4 Challenges Franchisers Face When Creating Digital Marketing Strategies"
If you think email marketing is no longer effective or relevant, you’re doing it wrong. Effective email marketing is a powerful method to grow your startup business. In fact, it can generate quality leads, boost your bottom line and increase brand awareness. However, to get the most out of email marketing, you need to follow … Continue reading "7 Effective Email Marketing Trends That Will Boost Your Startup Business"
The advent of that little Answer Box on top of Google’s Search Engine Results Page has created a coveted spot that any website would ruthlessly fight to have. It’s even better than making the first search result – it’s bringing people directly to snippets of your content with a teaser that will drive them directly … Continue reading "5 Strategies to Get Your Website Featured in the Google Answer Box"
In a world that’s saturated by competing companies, how do you make your business stand out? The truth is, no matter how innovative or life-changing your product or service might be, there’s always going to be someone out there who can do it bigger, better, or cheaper. The only way to boost your chances of … Continue reading "6 Brand Identity Tricks to Improve Your Marketing Success"
Do all and sundry in your family, even your grandmom, check and re-check online reviews on Amazon before making their online orders? You bet they are! The fact is, the entire world is maddeningly crazy about online reviews to the point that 97% of online customers read reviews before they make any kind of online … Continue reading "5 Unique Ways to Mine More Online Reviews"
With more and more algorithm changes, achieving quality SEO results has never been more difficult. Long gone are the days of signing up to directories and keyword stuffing. In a world of mobile-first indexing and Penguin penalties handed out right, left and center – SEO professionals need to find more creative ways to secure top … Continue reading "3 Alternative SEO Techniques That You Need to Try in 2018"
Do you spend a lot of money on Facebook Ads? According to marketers, many of them try diverse campaigns every day, hoping to find the most attractive and engaging ad design. To achieve this goal, they test a wide range of interests and target audiences, and even change the color of the advert text. But … Continue reading "11 Tricks to Create Great Facebook Ad Designs"