Do all and sundry in your family, even your grandmom, check and re-check online reviews on Amazon before making their online orders? You bet they are! The fact is, the entire world is maddeningly crazy about online reviews to the point that 97% of online customers read reviews before they make any kind of online … Continue reading "5 Unique Ways to Mine More Online Reviews"
With more and more algorithm changes, achieving quality SEO results has never been more difficult. Long gone are the days of signing up to directories and keyword stuffing. In a world of mobile-first indexing and Penguin penalties handed out right, left and center – SEO professionals need to find more creative ways to secure top … Continue reading "3 Alternative SEO Techniques That You Need to Try in 2018"
Do you spend a lot of money on Facebook Ads? According to marketers, many of them try diverse campaigns every day, hoping to find the most attractive and engaging ad design. To achieve this goal, they test a wide range of interests and target audiences, and even change the color of the advert text. But … Continue reading "11 Tricks to Create Great Facebook Ad Designs"
I’ve worked with a lot of local businesses, and most of them are really old school. Take dentists, for example. The profession is one that makes much use of modern technology, and the average dentist has no problem operating complex machinery that me or you would be mystified by. Unfortunately, this same level of tech … Continue reading "7 Fundamentals of Local SEO That Still Matter in 2018 (and Beyond)"
The great writer Ernest Hemingway once said: “There is nothing to writing. All you do is sit down at a typewriter and bleed.” While writing may not be as gruesome as what Hemingway describes, I am certain we can all understand what he means. When you’re inspired, content creation is a piece of cake. The … Continue reading "10 Blog Post Formulas That Help You Create More Articles In Less Time"
When it comes to marketing, there are two things that determine the efficiency of the method in use – reach and credibility. The latter is probably the strongest trait of the influencer marketing since recent studies have demonstrated that about 70 percent of younger audiences trust influencers more than any other source of information. This … Continue reading "What Will Shape Influencer Marketing in 2018"
It’s old news that video is a key point in the process of converting more customers, more sales, and more engagement. Video content has taken over, and it takes a lot of creativity to stand out successfully. Despite the popularity of video, there is not yet any risk of potential customers being overwhelmed by video … Continue reading "Top 7 Strategies to Convert More Customers Using Video"
Why is it never as simple as it looks… You’re browsing the web, looking for insights on your next campaign… There’s an amazing guide for search engine optimization. There’s also an awesome eBook on content marketing. And there’s a video series with an actionable social media strategy. On one blog, the author encourages business owners … Continue reading "How to Optimize and Prioritize Online Efforts with a Small Team"
What’s the #1 difference between a successful blog and a losing one? If you said “content”, you’re absolutely right. We all know content is king. But what type of content is king? What kind of content usually goes viral online? What type of content attracts more links, social shares, subscribers and sales? Are you struggling … Continue reading "3 Proven Types of Content that Quickly Go Viral"
One major goal every business has with social media is to expand their reach and connect with new potential customers. Nearly everybody has social media in some form, with 79 percent of adults using Facebook. Since so many people use Facebook, any new features they implement have to be taken seriously by marketers. Facebook Live … Continue reading "How to Expand Your Reach with Facebook Live"