83 billion dollars was spent on ads this year. This number is expected to rise every year. It’s because digital ads work. If you’re in a hurry to increase traffic and revenue, they offer the quickest respite. But ads won’t automatically start bringing in a positive ROI just because you put them out there. Certain … Continue reading "5 Ways to Get Maximum ROI from Digital Ads"
Recently, LinkedIn users have been driving lots of engagement on the platform, growing their network, and even generating leads. It’s amazing that with a solid content strategy, nearly anyone can grow their influence. However, today I’m less focused on individuals, and more interested in what companies are doing well on the platform. I’ve noticed that … Continue reading "What Are the Top 10 Company Pages Doing Right on LinkedIn?"
Chatbots are trending in the world of customer service, and with good reason. They promise companies better customer involvement, retention, and satisfaction. So what exactly is a chatbot, and how can your company benefit from one? There are several things to keep in mind when implementing a chatbot of your own. Let’s take a look … Continue reading "Pitfalls to Watch Out for When Implementing a Chatbot"
Till few years back, customers didn’t have a choice to voice out their satisfaction or dissatisfaction over products they bought. They only had an option of reaching the traditional customer support ways of call or email. But one problem with this mode of resolving issues is that they are one-on-one conversations. It’s very less likely … Continue reading "How CRM and Social Media Evolved into Social CRM"
Selling something is easy. Inspiring brand loyalty? Not so much. Nowadays, getting your brand to sell just isn’t enough. Businesses don’t sell products anymore – they’re replaced by user experiences, and customers judge you not on how good your product (or service) is, but on how well you deliver the whole package. Satisfying customers in … Continue reading "Effective Email Marketing at Every Stage of the Customer Cycle"
Own a profitable business at the click of a button. A website with quality content, steady traffic, and consistent monthly revenue – sounds too good to be true? Well it doesn’t have to be – there are plenty of high-quality sites for sale on the web. Whether you are looking for tech websites, eCommerce businesses, … Continue reading "How to Find Good Niche Websites to Buy & Sell"
Pinterest is now more than just a social networking site where people look for new ideas and inspiration. It is currently one of the top online shopping platforms that drives a huge amount of sales for businesses. A study conducted by Shopify found that the referral traffic to Shopify stores from Pinterest and Twitter are … Continue reading "How to 3X eCommerce Sales with Pinterest Buyable Pins"
Why is it never as simple as it looks… You’re browsing the web, looking for insights on your next campaign… There’s an amazing guide for search engine optimization. There’s also an awesome eBook on content marketing. And there’s a video series with an actionable social media strategy. On one blog, the author encourages business owners … Continue reading "How to Optimize and Prioritize Online Efforts with a Small Team"
In the San Francisco area, beta testing of the Google Guarantee program has been launched for some service providers and contractors. The idea is that Google wants to show consumers the best results. And by “best” they mean legit. Towards the end of 2016 it was reported that locksmiths and plumbers in San Francisco were … Continue reading "Is the Google Guarantee a Direct Competitor to Existing Review Sites?"
In today’s business world, having the ability to recognize the client’s character and knowing the right technique to approach them is, to say the least, a true blessing. The digital craze that has been taking over the world has had a tremendous impact on everyday communication. Online office space has limited personal interaction and disabled … Continue reading "How to Collaborate with Different Types of Clients"