Category: Competitive Research

Gaining a Competitive Advantage in SEO: a Market Share Case Study with Lifull

Make every Life Full. This is the core value of Lifull Co., Japan’s largest real estate database. With tens of millions of users each month, the portal is strongly focused on high volume, quality and ease of housing and property searching. Shin Okubo works with the SEO Strategy Division, mentoring a team of 20+ specialists. … Continue reading "Gaining a Competitive Advantage in SEO: a Market Share Case Study with Lifull"

How to Develop a Systemic Plan for Scaling Your SEO Agency

They say that the first million is the hardest. This is especially true for SEO agencies. Starting out and landing a few early clients is (relatively) easy. The SEO market is immense and there are countless resources like this blog to help you out. But growing from a small team to a seven-figure business requires … Continue reading "How to Develop a Systemic Plan for Scaling Your SEO Agency"

4 Essential eCommerce Marketing Tactics to Boost Your Business

If you’re struggling to generate the kind of ROI you dreamed of when you established your eCommerce enterprise, you’re not alone. We live in a world where almost anyone with an internet connection and an idea can launch their own business. However, while it’s simple enough to buy a website or set up your own … Continue reading "4 Essential eCommerce Marketing Tactics to Boost Your Business"

5 Things to Experiment With When Optimizing Your Buyer’s Journey

Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey. Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B. But doing … Continue reading "5 Things to Experiment With When Optimizing Your Buyer’s Journey"

3 of the Biggest Mistakes You Need to Avoid in eCommerce Replatforming

Change is inevitable in life and in the eCommerce world. What may have started out as a dream match between your online store and your original eCommerce platform might have eventually taken a turn for the worse. Maybe your store’s grown too much, and your initial platform can’t accommodate or scale properly for your needs. … Continue reading "3 of the Biggest Mistakes You Need to Avoid in eCommerce Replatforming"

5 Ways to Get Maximum ROI from Digital Ads

83 billion dollars was spent on ads this year. This number is expected to rise every year. It’s because digital ads work. If you’re in a hurry to increase traffic and revenue, they offer the quickest respite. But ads won’t automatically start bringing in a positive ROI just because you put them out there. Certain … Continue reading "5 Ways to Get Maximum ROI from Digital Ads"

What Are the Top 10 Company Pages Doing Right on LinkedIn?

Recently, LinkedIn users have been driving lots of engagement on the platform, growing their network, and even generating leads. It’s amazing that with a solid content strategy, nearly anyone can grow their influence. However, today I’m less focused on individuals, and more interested in what companies are doing well on the platform. I’ve noticed that … Continue reading "What Are the Top 10 Company Pages Doing Right on LinkedIn?"

Pitfalls to Watch Out for When Implementing a Chatbot

Chatbots are trending in the world of customer service, and with good reason. They promise companies better customer involvement, retention, and satisfaction. So what exactly is a chatbot, and how can your company benefit from one? There are several things to keep in mind when implementing a chatbot of your own. Let’s take a look … Continue reading "Pitfalls to Watch Out for When Implementing a Chatbot"