It’s All in the Numbers: Using Analytics to Drive Your eCommerce Strategy

Design without mathematics is merely decoration. As an eCommerce marketer or entrepreneur, you need to put analytics at the heart of your business. Data will help you determine what to sell, where to sell, how to sell, and who to sell to. Use in-depth analytics in order to define and refine your eCommerce strategy and … Continue reading "It’s All in the Numbers: Using Analytics to Drive Your eCommerce Strategy"

5 Overlooked SEO Opportunities to Take Advantage of Right Now

I’m frequently auditing websites and their SEO strategies. Lately, I’ve noticed several of the same missed opportunities across a number of my clients. In this post, I’ll share five commonly-overlooked SEO tactics and suggest ways that you can take advantage of them. 1. Audit Your Site Speed and Usability with Lighthouse Lighthouse is an open-source … Continue reading "5 Overlooked SEO Opportunities to Take Advantage of Right Now"

4 Most Powerful (& Underrated) SEO Tools That Are Absolutely Free

Having the right SEO tools is vital to starting an SEO campaign. Let’s face it, a lot of these tools are very expensive. If you just started a company and have a limited budget, it can really be a pain in the a**. In this post, I got it all covered for you. If right … Continue reading "4 Most Powerful (& Underrated) SEO Tools That Are Absolutely Free"

Tracking Conversion Data: Are You Doing it Right?

One of the most important quotes to live by in business is, “You can’t manage what you don’t measure.” If you’re not certain how you’re progressing towards a goal, how can you possibly reach it? Smart marketers know what metrics they should be tracking, such as: • Clicks: How many people expressed interest in my … Continue reading "Tracking Conversion Data: Are You Doing it Right?"

The Value of Direct Traffic in Google Analytics and How to Report on It

Research from W3Techs suggests that more than half (54.4 percent) of all websites on the Internet use Google Analytics, including popular sites like YouTube, Tumblr, Reddit and even WordPress. Google Analytics offers in-depth traffic analyses on a wide variety of metrics, but in my experience, one of the most telling is direct traffic. Here’s what … Continue reading "The Value of Direct Traffic in Google Analytics and How to Report on It"

Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account

When it’s time to decide what pages to promote through link building, do you have a solid strategy? Many of us have been trained to dig for good keyword ranking opportunities and base our SEO promotion strategies there. Do you have pages that are on the cusp of page one for a given keyword? Point … Continue reading "Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account"

Google Featured Snippets – What Makes Them Appear

Chances as you’ve already asked yourself this – how can I mark my page in featured snippets? The short answer is – you can’t. Google programmatically determines if a page contains a good answer to the user’s question (query), and displays the result as a featured snippet. This is precisely what we found in our … Continue reading "Google Featured Snippets – What Makes Them Appear"

Step by Step: Why and How to Test Your Paid Search Ads

Paid search ads are still a large and important part of most companies’ and brands’ online marketing strategy. For one thing, search is one of the few places online where users can’t block ads, and Google has gone to great lengths to optimize their positioning and make them more similar to organic results. These are … Continue reading "Step by Step: Why and How to Test Your Paid Search Ads"

Misbehaving Data: When Direct Traffic Isn’t Direct Traffic

SEOs have long regarded Google with a counter-intuitive mix of wild fascination and aloof suspicion. The technological juggernaut that is Google aggregates a large amount of data – data that many assume is private – and has a great deal of control over how they organize and use that data, whether for good or (don’t … Continue reading "Misbehaving Data: When Direct Traffic Isn’t Direct Traffic"

Use Your Bounce Rates to Make Your SEO Jump-Up

Your site’s analytics is a powerful resource when it comes to learning more about your target market. It can tell you how successful you are, help track where people are going, and clue you in on what works and what doesn’t. An analytic that doesn’t get nearly enough attention or thought is bounce rate. For … Continue reading "Use Your Bounce Rates to Make Your SEO Jump-Up"