Quick & Actionable Guide to eCommerce Customer Segmentation

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"

In-depth Analysis of Product Correlations for Cross- and Up-selling

“Can you please buy me these sweets?” Said the kid, grabbing a jar from the shelf, smiling and hoping to keep it. The counter girl just stood there with a smile on her face, while the kid’s mom was not exactly pleased… We’ve all been there, оur moms got cross-sold to (because of us). Cross-selling … Continue reading "In-depth Analysis of Product Correlations for Cross- and Up-selling"