Author: Shane Jones

Shane Jones is the Director of Earned Media at WebpageFX, a Central PA Internet Marketing Agency. Additionally, Shane is a Reporter at Econsultancy US, where he writes strictly on Conversion Marketing. Connect with Shane on Twitter or check out his Consumer Psychology blog.

You Wrote It; How Do You Get Them to Read It?

Do you have the wordsmith abilities of a reincarnated Shakespeare? Good for you, but it’s not enough. Getting people to the bottom of the page is as much about your skill with presentation as it is about your gift for writing. To put it simply, your content needs to be easy to read as well … Continue reading "You Wrote It; How Do You Get Them to Read It?"

8 Psychologically Proven Pricing Strategies that Guarantee Conversions

Pricing is a marketing headache, and for good reason. It takes some pretty intense understanding of Economic Theory to price your products just right and can mean a lot when it comes to who buys your product. And if finding a perfect price isn’t enough, you have to consider packaging and presentation. These and a … Continue reading "8 Psychologically Proven Pricing Strategies that Guarantee Conversions"

How to Guarantee Your Pricing Model Is Accurate Using Economic Theory

How you react to this one question will determine whether you’re going to be successful in business or not. Don’t screw this up. “How much should you charge for your product?” The biggest mistake you can make is to charge too little, meaning inadequate cash flow to support the business and a nice wait in … Continue reading "How to Guarantee Your Pricing Model Is Accurate Using Economic Theory"