When it comes to link building, a little blue sky thinking can go a long way. The benefits of creative link building can be manifold, from increasing the authority of your website to boosting brand awareness. And, crucially, you’ll be getting links which your competitors will struggle to obtain! An unconventional approach can be especially … Continue reading "Case Study: 5 Creative Link Building Campaigns"
The value of infographics has come under heavy scrutiny of late. Are they reliable evergreen assets and link building tools, or have they been abused by SEOs targeting low quality infographic submission sites? For someone who has experienced varying degrees of success with infographics, I understand both perspectives. On the whole, I feel that they … Continue reading "Case Study: Using Infographics for Link Building"
Following Matt Cutts’ latest indictment of guest posting, link builders will increasingly look to PR as a means of obtaining natural, editorially-driven links. PR has its pitfalls. It’s harder to perform a cost-benefit analysis. Execution is expensive (a press release through a major distribution channel like PR Newswire can cost upwards of $300) and the … Continue reading "PR For Link Building: 5 Steps To Success"
Last week, Rand Fishkin produced a fairly disparaging video on Moz.com about the value of infographics and why they should be replaced with on-page visual elements. While I agree that in 90% of cases infographics are poorly researched and designed, it’s unfair to write off such a valuable media type. A good infographic empowers reader … Continue reading "10 Reasons Why Infographics Still Matter in SEO"