4 Lessons from Google to Improve Your Site Search

Google was not the first search engine to hit the internet. Yahoo predated Google considerably. There were AltaVista and AskJeeves in the late 90’s that did a fair job of digging out data from the not-so-obscure corners of the World Wide Web. It was in 1998, with the entry of Google on the scene that … Continue reading "4 Lessons from Google to Improve Your Site Search"

4 Things an Ecommerce Entrepreneur Should Never Do

Most businesses fail. Eight out of 10 fail within a year and a half. If you’re hoping to launch a successful e-commerce site, you can’t afford to make mistakes. A single wrong move can doom your chances. This post is about mistakes. Most e-commerce sites that fail have made at least one of these mistakes. … Continue reading "4 Things an Ecommerce Entrepreneur Should Never Do"

8 Reality Checks You’ll Need to Saunter Into the Future of SEO

So the year 2013 draws to a close and we look into the crystal balls again. As search scene has been changing faster than ever for the last few years with Google’s continuous animal-named releases such as Panda, Penguin, and Hummingbird, the change is imminent for all of us. That includes businesses (small, medium, and … Continue reading "8 Reality Checks You’ll Need to Saunter Into the Future of SEO"

3 Things “White Hats” Can Learn from “Black Hats”

The phrases “white hat” and “black hat” are loaded guns, and we only use them because they’re so ubiquitous. The truth is, when you tell yourself you are a “white hat”, you can end up fooling yourself into thinking that your strategy will always work, and Google will never turn it back on you. Worse … Continue reading "3 Things “White Hats” Can Learn from “Black Hats”"