How to Identify Themes Within Data for Compelling Stories

In terms of telling a story with your collateral, marketers are just now learning what many others have known for years – data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people “think in pictures.” Set aside the fact … Continue reading "How to Identify Themes Within Data for Compelling Stories"

Stand Out in the Crowd on Facebook with Effective Storytelling

Facebook is the most widely used social media outlet with over 55% of marketers using the platform for their promotion efforts on some level. Second place is not even close, with LinkedIn at 18% of professionals citing that they use this medium on a regular basis. With 1.79 billion monthly users, organizations and brands should … Continue reading "Stand Out in the Crowd on Facebook with Effective Storytelling"