There are a number of challenges franchisors encounter, especially when it comes to local marketing efforts. The digital marketing disconnect between franchisees and franchisors can be subtle, or an issue larger than the franchise itself. Jason Decker of Search Engine Land explained that “Many franchises are not doing these three things”, including a fourth that … Continue reading "4 Challenges Franchisers Face When Creating Digital Marketing Strategies"
Any brand worth its name needs to draw in new customers. Acquisitions are vital to growing your company and establishing yourself in the marketplace. Traditionally, that meant lots of cold calling. But the advent of technology is making the ever-dialing sales person more and more obsolete. Chatbot technology is emerging as the next big thing … Continue reading "How to Use Chatbots to Improve Customer Acquisition"
If you haven’t been paying attention to Google’s new Pixel smartphone, you should certainly take notice. It may be reshaping SEO with a few key features such as Google Assistant and Voice Search Optimization. The Pixel smartphone by Google is also doing rather well in the market. After the Pixel’s first week, its market share … Continue reading "What Google’s new Pixel Smartphone Will do for Mobile SEO"
It’s a webmaster’s worst nightmare: logging in to analytics and seeing a steep decrease in organic traffic. What caused it? Will the decrease in traffic remain? What can be done to regain the traffic? The first step is to identify the potential causes of the decrease, so you can understand and attempt to fix the … Continue reading "18 SEO QAs That Could Restore your Search Traffic"
Most people know Google AdWords as a tool that simply allows you to bid on keywords associated with your website, products, or services in order to outrank competitors interested in attracting customers searching for the same (or similar) terms. This certainly was true in the early days of Google’s PPC (Pay Per Click) service. Over … Continue reading "5 New Adwords Features all Search Marketers Should Know"