Navigating Some Contradictions in Universal Analytics

When it comes to resolving self-referral issues, Google touted simplified subdomain tracking as one of the biggest improvements made by Universal Analytics (the latest version of Google Analytics). It even states at the top of Google’s documentation on the causes of self-referrals in web traffic: If you’re using Universal Analytics, including Mobile App Analytics, it’s … Continue reading "Navigating Some Contradictions in Universal Analytics"