Proving that social media is successfully driving revenue is vitally important for any organisation using the platforms – whether large or small. Whilst tracking social ROI is difficult, it’s not impossible. The “big four” social networks (Facebook, Instagram, Twitter and Instagram) all provide the ability to add conversion pixels onto your website to track the … Continue reading "How To Add Facebook’s Tracking Pixel Using Google Tag Manager"
I’ve written a couple of blogs in the past on Google Tag Manager (GTM). The first was a beginner’s guide, and the second talked about the benefits of using a tag management system – specifically Google’s. With that in mind, I think it’s best to start moving on to more advanced implementations using GTM. There … Continue reading "Tracking Scroll Depth with Google Tag Manager"