We often think fondly about our pasts. Whether we’re reminiscing about our childhood or our high school days, it’s comforting to remember all the products, items and brands we loved growing up. Because of these strong feelings and connections, it’s no wonder today’s companies are jumping to nostalgia to market their products or services. Nostalgia … Continue reading "7 Ways B2Cs Should Promote Their Products Through Nostalgia"
There are a ton of processes that go into a successful eCommerce platform. First, there’s the website and retail front. Then, you have the shipping and arrival experience. How you package your products matters, especially since unboxing videos are so popular. Then, there’s customer support and marketing. Finally, there’s market research and analytics to worry … Continue reading "What’s Holding Back Your eCommerce Site and How You Can Fix It"