We all are savvy marketers and content evangelists here. We know how to write compelling web content and optimize it for efficient communication with the audience. We realize how to structure writings and what content types work best for successful marketing campaigns. But let’s face it: As marketers, we play a verbal symphony of content … Continue reading "8 Blunders of Content Usability That Make You Lose Readers"
We live in the age of unlimited options. Smartphones, cars, lifestyles, products, jobs, services – we have freedom to choose whatever we want to shape our lives whatever we want. But if it is freedom, why is it so hard? A choice represents sacrifice. When choosing something, we give up all possible alternatives we might … Continue reading "How to Use the Psychology of Decision-Making to Optimize Web Content"