If you have been placing all of your online marketing eggs in the Google’s organic search basket, then you may want to start working on a backup plan. Matt Cutts has publicly announced an upcoming update to Penguin (version 2.0) as well as released a video on the YouTube Webmaster Help channel about the changes … Continue reading "Back Yourself Up for Google Penguin 2.0 Update"
If you want to find out who the most influential Twitter followers are in your community based on retweets and engagement, here are great tools for discovering them. But what if you want to find out which pieces of content on your website attracts the people whose shares on Twitter lead to the most traffic … Continue reading "How to Find Your Most Valuable Twitter Followers"
Previously, we discussed the three ways to measure social media using Google Analytics. Out of the three methods, Advanced Segments are a personal favorite because they allow you to view any of your Google Analytics data based on traffic from social media referral sites. In this post, we’re going to look at exactly how to … Continue reading "Google Analytics Advanced Segments for Measuring Social Media [samples]"
Looking for ways to measure your social media marketing campaign beyond just your growth in fans and number of social shares? Google Analytics offers three different ways to see if social media is leading to not only traffic to your website, but actual goal conversions which make a difference for your bottom line. Setting Up … Continue reading "3 Ways to Measure Social Media Success in Google Analytics"
Reputation management is one of those things that a lot of individuals and businesses do not think about investing in until something bad happens. When things like bad reviews, court cases, and slander campaigns often end up in the first page of search results for your name or your business name, it can be hard … Continue reading "How to Use Content, Social Media, and Search Marketing for Reputation Management"