A keyword strategy serves as the original base for any Search Engine Optimization (SEO) campaign to launch from. When built correctly, keyword strategies help businesses and brands understand how to: Build out a website that aligns with their target audiences’ top of mind awareness Develop a hierarchy of services, products, and/or information Create a user … Continue reading "Why Your Keyword Strategy Is Incomplete, Inefficient, and Missing the Mark"
For digital strategists and PPC consultants alike, being able to understand and align with your target audiences’ online behavior is the only way to truly maximize engagement and conversions. Without knowing: What motivates your ideal consumer’s online search progression. What subjects and concepts attract their attention. What environments and destinations they frequent the most, while … Continue reading "Get 150% Increase in Your Conversion Rate with Retargeting"
With the explosion of social media’s popularity and the advancement of search algorithms’ ability to account for personal thought, motive and behaviour, it’s no wonder that the blogosphere is cluttered with hip jargon like, “forget about SEO, it’s all about the user experience. As a Director of Organic Search, I’ve noticed a significant shift in the mindset … Continue reading "Reality Check: Organic Search is Not As Easy As Reading A Blog"
It happened again. Google’s head of web spam Matt Cutts told the digital world that another link earning tactic is dead. Well, that’s at least what most inexperienced SEOs took away from a post Cutts published on January 20, 2014. In his post, Cutts claims that the very popular tactic of “guest blogging” is essentially … Continue reading "What It Really Means When Matt Cutts Says “This Is Dead”"
With five and a half years of experience in the search marketing industry, one of the things that takes me by surprise is how often the term “expert” is thrown around. Unlike a medical doctor who goes through years of studying and training to only eventually reach a level where they can admit that they … Continue reading "Oh, You’re An SEO Expert? How Did You Come Up With That Title!"