Screaming Frog, SEMrush, and other SEO tools provide us with a staggering amount of data to help us understand our internal links. However, making sense of all this data can be overwhelming at times. If you’re looking to make further improvements to your links, you may benefit from seeing things from a fresh perspective. (Screenshot … Continue reading "Visualizing Internal Link Juice Flow and Power with Gephi"
Searches on mobile devices grow higher every year. In 2015, there were more searches on mobile than on desktop – a first for the industry, and a sign of the booming mobile user base. Shifts such as these result in big changes from Google, and nothing feels the effects more than the world of SEO. … Continue reading "Google’s Mobile First Index: What It Means for the Future of SEO"
Page speed is critical to your website’s success, and page speed testing tools like GTMetrix, WebPageTest.org, Pingdom, and Google PageSpeed Insights are great at helping you achieve it. These tools provide valuable insight to help you identify where your page speed is suffering, however, they are limited in what they can do to help you … Continue reading "5 Tips to Speed Up Your Website that Page Speed Tools Won’t Tell You"
Developing a website is a lot like building a house – without a strong foundation, the house won’t last. A lot of groundwork must be laid before you can live in it. For websites, that groundwork is SEO. Ignoring SEO while building a website is one of the biggest mistakes you can make. Even if … Continue reading "Why You Need SEO During Website Development and Design"
What is Index Bloat? Index bloat is one of the most common SEO problems that websites, especially ecommerce sites, face today. It occurs whenever Google indexes pages that should not be indexed. Index bloat can happen to almost any website as a result of pagination issues, having secure and non-secure versions of your site indexed, … Continue reading "The Ultimate Guide to Finding and Fixing Index Bloat"