A Recipe for Virality – Craft Protent to Your Heart’s Content

Like so many content marketers, I was a journalism major. I romanticized journalism, thanks in large part to films like Anchorman All the President’s Men. The idea that two writers were able to bring down an unethical presidential administration was inspiring to me. I wanted to be that writer who could tell truth to ugly … Continue reading "A Recipe for Virality – Craft Protent to Your Heart’s Content"

The Healthy Philosophy Behind Link Earning

There are people who would say that because I’m a link builder, I don’t believe in link earning. I’m not shy, so you’ll know when I don’t believe in something: trickle down economics, aliens at Area 51, George Clooney’s range as an actor, etc. But I do believe in link earning. I just don’t believe … Continue reading "The Healthy Philosophy Behind Link Earning"

The Importance of Being Earnest with your Link Building

The human condition is to want more, more, more, and even more still. This drive has led to humanity’s achievements and our occasional ruin. If I were a football coach for example, obviously I’d want a starting quarterback who wants to wear more Super Bowl rings than even the likes of Joe Montana and Tom … Continue reading "The Importance of Being Earnest with your Link Building"

Newsjacking: Why it Works and What Not to Do

Like so many of my contemporaries in SEO and the digital marketing sphere, I too am a journalism major. Like so many of my contemporaries who graduated with degrees in journalism, I found it difficult to get a job as a journalist. Back when I decided to pursue journalism in 2005, it seemed like a … Continue reading "Newsjacking: Why it Works and What Not to Do"