For reasons that still slightly confuse me, link building – and the process of search engine optimization (SEO) in general – is still stigmatized in some circles. If you’ve spoken to business owners and marketers regularly about the state of online marketing, invariably it’s come up for you as well; you’ll encounter people who believe … Continue reading "Why SEO and Link Building Should No Longer Be Stigmatized"
Search engine optimization (SEO) is often proclaimed as one of the most cost-efficient online marketing strategies you can pursue, in part because in theory, you can do everything yourself. There’s no magic or mystery to it anymore. The problem is, “in theory” doesn’t always mean realistic, or efficient. In fact, many small business owners and … Continue reading "How Tough Is the SEO Learning Curve for Beginners?"
Content marketing has been around, in one form or another, for decades, but only in the last five years or so has it grown radically in terms of both popularity and approachability. These days, there are enough digital tools for almost anyone to start a content marketing campaign – but that doesn’t mean that it’s … Continue reading "What Your Content Marketing Strategy Should Look Like in 2017"
Link building has been the subject of much debate in the SEO community this past year, largely stemming from John Mueller’s comments that link building is something to stay away from. My perspective is that this quote is somewhat taken out of context – rather than referring to the process of earning and cultivating links, … Continue reading "Do Links from Social Media Shares Improve SEO?"
Authority is a qualitative measure of any web property that significantly affects the property’s overall visibility and rankings in search engines. As such, authority is a critical focus for most SEO experts, and rightly so. Most common SEO tactics, such as producing informative content and link building, are done with the purpose of increasing authority. … Continue reading "Domain Authority vs. Page Authority: What’s More Important?"
When it comes to content marketing success, content creation and publication is only half the battle. Sure, when you attract enough followers and readers, the rest will take care of itself, but at that point you’ve already achieved some level of “success.” Most of us need to rely on promotion and syndication to attract a … Continue reading "6 Innovative Ways to Promote Your Content"
Most SEO strategies revolve around organic search rankings, geared toward potential customers who happen to be searching for what you’re selling, but are, as of yet, unfamiliar with your brand. But these strategies only apply to people who have never heard of your brand before – what about the people searching for products or services … Continue reading "7 Steps to Getting Awesome Branded Search Results"
Keyword research has long been a staple ingredient of the search marketer’s arsenal; providing new ideas for keywords, data on volume and competition, and of course, bottom-line feasibility. Ten years ago, any effective SEO campaign started with a strong set of keyword research (KWR) to guide the strategy. You’d pull the data straight from Google, … Continue reading "5 Ways Keyword Research Has Changed Over the Last 10 Years"
Modern link building requires a strategic and delicate balance. The days of manual link placement are over, and in their place is an era where link quality means far more than link quantity. One good link is worth potentially more than hundreds of low-quality ones, and a pattern of bad links can actually set back … Continue reading "5 Ways to Reduce Your Link Building Costs (And Still Get High-Quality Links)"
It used to be impossible to manage any kind of SEO campaign without keyword research backing up your strategy. By figuring out which queries were most popularly searched for, how competitive they were to rank for, and how closely they related to your brand, you could select a handful of crucial targets, optimize for them, … Continue reading "The Pros and Cons of Keyword Research in 2016"