YouTube is an amazing success story and it’s hard to remember a time when it didn’t exist. But it did and, back then, the world was a very different place. The internet was slow and cumbersome, and video could only be consumed via the TV or on media such as VHS tapes. The world changed … Continue reading "SEO for YouTube – Ranking Higher in Google Video Search"
Social media is probably one of the most misunderstood areas of digital marketing. Talking to my prospects and existing clients I get the feeling that almost every business feels they need to do it, but very few actually understand why they should do it and even fewer understand how to do it. It’s not a … Continue reading "Tips for Setting Meaningful Social Media Goals and Objectives for Business"
Search engine optimisation or pay per click – which one should we invest in? This is one of most common questions I’m asked by potential clients. Interestingly, most of the new clients I meet are more enthusiastic towards SEO and don’t really fancy the idea of paying for each click to their website. This is … Continue reading "SEO vs PPC – What to Invest In"
There are so many elements that make up search engine optimisation. And it all hides neatly behind the scenes; web users search for something on Google and, within seconds, find a website that delivers the exact answer they were looking for. The months of planning, strategizing, implementation and monitoring that go into producing those relevant … Continue reading "6 Ways Mind Mapping Helps SEO Professionals"
Search Engine Optimization (SEO) is challenging, and it takes a lot of effort to keep winning and become awesome at this essential job. Common sense dictates that, when getting ready for a difficult challenge, you should prepare and set everything to work to your advantage. But I often see SEO agencies and freelancers setting themselves … Continue reading "9 Mistakes SEO Agencies Make When Taking on New Clients"