I’m frequently auditing websites and their SEO strategies. Lately, I’ve noticed several of the same missed opportunities across a number of my clients. In this post, I’ll share five commonly-overlooked SEO tactics and suggest ways that you can take advantage of them. 1. Audit Your Site Speed and Usability with Lighthouse Lighthouse is an open-source … Continue reading "5 Overlooked SEO Opportunities to Take Advantage of Right Now"
Thinking up fresh content ideas is one of the most time-consuming tasks for a content marketer. Wouldn’t it be nice to have a massive list of topics ready to inspire your content creation? In this post, you’ll learn 9 ways to quickly generate an arsenal of new content ideas. Save those ideas to a spreadsheet … Continue reading "9 Insanely Fast Ways to Generate New Content Ideas"
When it comes to website design and messaging, nearly everything you read encourages testing. You don’t generally see the same enthusiasm for experimentation in SEO. Why is that? If you believe all that you read, optimizing for search can lead you down a path of appeasing Google’s guidelines, rather than creatively finding ways to increase … Continue reading "3 SEO Tests You Can Set Up Today to Give You the Edge in SERPs"